B2b Saas Performance Marketing Lead

Help us reinvent how careers grow, powered by AI. Our mission Careers today move at the speed of bureaucracy with complex, slow, and shaped by outdated, biased, and incomplete information. We’re here to change that. Our mission is to give leaders and employees the clarity, speed, and fairness they deserve, powered by AI at the core. About us We’re a tiny but mighty team of senior technologists and operators, building the product we always wished existed. At Pensero.Ai , AI isn’t a bolt-on, it’s the foundation. Every product decision, technical choice, and operational process is designed with AI in mind, which means we build faster, smarter, and very differently from traditional tech companies. The opportunity We are looking for a Performance Marketing Manager to own and scale outbound marketing campaigns that fuel our PLG growth engine. You’ll design, execute, and optimize multi‑channel campaigns aimed at engaging target accounts and converting free users into paid customers. This is a hands‑on role where experimentation, data‑driven decision‑making, and creativity are key. Pensero is redefining how companies understand and measure engineering output. Our platform connects coding and collaboration signals with ROI‑style insights, giving executives, engineering leaders and ICs a new level of visibility and control. We are scaling quickly, and marketing is at the heart of driving adoption. What you'll do Design, launch, and manage outbound campaigns across email, LinkedIn, Google, newsletters and other performance channels. Own targeting, messaging, and sequencing to drive pipeline growth and product adoption. Performance & Analytics Define ICP secondary segments based on research. Define and track KPIs (CTR, conversion rates, CAC, pipeline influenced). Run A/B tests to optimize campaigns and maximize ROI. Translate results into actionable insights for the growth and sales teams. Work closely with Product, Sales, and Customer Success to align messaging with ICP pain points and product value. Partner with founders and leadership to refine outbound narratives for CEOs and executive buyers. Tools & Automation Build and manage automation and outbound tools. (HubSpot, Apollo, LinkedIn Ads Manager, etc.). Continuously explore new performance marketing channels and tools that can expand reach. You'll love it here if you… Own your work : you thrive when you have full responsibility and clear trade‑offs. Ship, learn, repeat : you believe “good and out” beats “perfect and never shipped.” Live to learn : AI excites you because it’s transformative, not just trendy. Bring experience that counts : 5+ years in marketing for software engineering audiences, ideally including time in a seed or Series‑A startup. Build fast, think scale : you can prototype quickly and still plan and strategize for the long term Care about impact : you want to generate real business outcomes, not just make beautiful campaigns. Play hard, no ego : you like to challenge and be challenged in a respectful, high‑intensity environment. This role might not be your sweet spot if… You like working from a fixed checklist more than charting your own path. You’re happiest when things stay the same week to week. You’d rather stay in your comfort zone than experiment and learn on the fly. Picking up new skills or tools regularly feels more like a chore than an opportunity. You struggle to let go of a project until it’s absolutely flawless. Experience marketing PLG SaaS tools to technical audiences (engineering/product teams). Familiarity with outbound sales tools and data enrichment workflows. Knowledge of the AI and engineering productivity space. How we work Hybrid rhythm: Tuesdays & Thursdays on‑site in our offices, other days from home. It’s the best of both worlds: deep focus time plus high‑value in‑person collaboration. Small, senior, sharp: Fewer than 10 engineers, all senior. You’ll work directly with our co‑CEOs and skip the bureaucracy. Product‑led & feedback‑rich: We build fast, make decisions on data and user impact, and give feedback the way we’d want to receive it: clear, objective, and aimed at making the work better. Compensation and perks Be an early marketing hire shaping the outbound engine of a fast‑scaling PLG startup. Direct impact on growth, visibility, and revenue. Collaborative, founder‑led culture that values intellectual curiosity and creativity. Competitive compensation and meaningful equity. Hiring process Practical exercise (less than 1 hour) — tailored to your experience. Use AI if it helps — we encourage it. Review & discussion (1 hour) — we go through your work together, just like we would as teammates. Values interview — 15 mins casual chat with two team members, then 30 min with a co‑CEO. Offer — clear, fast, and respectful of your decision‑making process. How to apply Apply: Send your LinkedIn/GitHub and a short note describing your motivation to join to #J-18808-Ljbffr