Product Marketing Lead

hace 1 día


Les, España Gartner A tiempo completo

*About Gartner Digital Markets: *Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. *What we're looking for: *Gartner Digital Markets is looking for a Product Marketing Specialist to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets. *Why you'll want to come to work: * Go-to-Market Strategy & Messaging Support and evolve go-to-market (GTM) messaging and positioning frameworks, translating complex, technical, and product features into clear, compelling, and differentiated value propositions and stories that resonate with our clients. Develop and execute integrated sales and marketing campaigns by leveraging data-driven closed/won analyses, ongoing competitive intelligence, and customer insights to identify and articulate key differentiators, keeping our narrative fresh. Test, measure, and optimize product messaging and positioning through A/B testing, market research, customer interviews, and feedback loops. Product Launches & Enablement Support product launches end-to-end: develop launch strategies, build cross-functional go-to-market plans, create enablement materials, and orchestrate alignment across Product, Sales, Marketing, and Customer Success to ensure successful launches and sustained momentum. Develop and execute strategies to support channel and campaign marketing launches, leveraging digital channels, content marketing, and partner ecosystems to drive awareness and demand. Customer & Market Insights Act as the voice of the customer—championing user needs, pain points, and feedback to inform product strategy, roadmap, and feature prioritization. Partner closely with Product, UX, and Customer Success teams to validate new product hypotheses and design scalable GTM motions. Stay ahead of industry trends, emerging technologies, and best practices in product marketing, bringing innovative ideas and approaches to the team. Growth, Adoption & Performance Accelerate pipeline growth and drive product adoption, upsell, and expansion by collaborating with Product, Sales, and


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