B2b Senior Marketing Manager

hace 19 horas

Les, España Preply A tiempo completo

We power people’s progress. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Meet the team Preply built its reputation in B2C learning, and now we’re redefining corporate language training with Preply Business . We create life-changing learning experiences for organizations by helping their teams develop the communication skills needed to collaborate, grow, and succeed in a global workplace. We do this by combining the expertise of world‑class tutors with the intelligence of AI: matching learners with the right tutors faster, personalizing learning paths to corporate needs, and delivering actionable insights on progress. As our Senior B2B Marketing Manager , you’ll accelerate growth by turning Preply’s B2C scale into a high‑performing inbound engine. You’ll lead a small but mighty team and partner with Product, Sales, and SDR to ensure marketing drives pipeline, revenue, and long‑term business impact. What you’ll be doing: Inbound Growth & Funnel Optimization: Leverage Preply’s strong B2C scale and traffic to generate and convert qualified B2B leads. Identify and optimize high‑intent entry points across Preply’s ecosystem, from website and product touchpoints to CRM journeys, to capture business demand, maximize conversion, and improve lead quality throughout the funnel. Product Collaboration & Experimentation: Own cross‑functional growth initiatives with Product and Growth squads, driving experiments that improve lead capture, activation, and conversion. Lead a culture of A/B testing and data‑driven decision‑making to optimize funnels, messaging, and product‑led growth — delivering measurable impact on inbound performance and scalable B2B acquisition. Performance Marketing & Budget Ownership: Manage the B2B marketing budget across SEM, Paid Social, SEO, and Events. Use a data‑driven decision framework to prioritize ROI, experiment smartly, and drive efficient acquisition in core geos. Marketing Operations & Optimization: Implement and optimize marketing tools, automations, and workflows to improve efficiency, data accuracy, and performance tracking. Enhance reporting, attribution, and campaign orchestration for scalable growth. Our current tech stack is composed of: HubSpot, Marketo, Outreach, Salesforce Team Leadership: Lead, coach, and develop a team of four, three marketing specialists and one marketing Ops expert, ensuring clarity, accountability, and learning. Act as the squad lead for all teams contributing to B2B growth within the B2C organization, including Design, Product, Copy, CRM, Data and more, driving alignment and execution across the full funnel. Full Funnel Impact: Use ICP and Buyer Persona insights to boost lead quality. Collaborate closely with the Outbound SDR team, GTM engineers and Sales to ensure seamless alignment on lead flow, feedback, and conversion. Support up‑market growth with ABM experiments and collaborate with

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