B2b Marketing Director — Strategic Growth Leader

hace 24 horas


Les, España Hays A tiempo completo

Desde Hays Executive buscamos un/a Director/a de Marketing para una importante empresa del sector industrial, con presencia internacional y enfoque B2 B.Asegúrese de enviar su solicitud rápidamente para maximizar sus posibilidades de ser considerado para una entrevista. Lea la descripción completa del puesto a continuación.Funciones principales:Definir el público objetivo y posicionamiento del producto.Identificar competencia y mercados potenciales.Desarrollar e implementar estrategias y campañas de marketing y publicidad a corto y largo plazo para impulsar la marca.Coordinar acciones de marketing digital: redes sociales, generación de leads, SEO/SEM y campañas de email marketing.Supervisar y aprobar material de marketing (impreso y digital).Organizar y coordinar eventos, ferias y webinars.Gestionar comunicación corporativa: intranet, blog, newsletters y medios especializados.Analizar el rendimiento de las acciones y elaborar reportes para dirección.Requisitos:Formación en Marketing o Publicidad.Experiencia en marketing B2 B y en entornos internacionales.Nivel alto de inglés (otros idiomas serán valorados).Deseable experiencia en sector industrial.Experiencia liderando equipos de marketing.Conocimiento en gestión de proveedores (stands, imprentas, agencias, etc.).Manejo de CRM, CMS, herramientas de email marketing y redes sociales. xqysrnhExperiencia en estrategias SEO y SEM.Persona organizada, abierta al trabajo en equipo, flexible para adaptarse a cambios imprevistos, creativa y con habilidades de comunicación.



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