RGM Manager Spain

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You help execute the revenue management workstream to help us optimize the return on investment on our trade spend activities.

How you will contribute

You will:

• Work with customer teams to track progress towards revenue KPIs
• Complete promotional post evaluations in partnership with Finance and Marketing
• Support the Customer Planning Manager by providing regular reporting including volume tracking, trade spend, % promoted, seasonal in flight tracking
• Monitor revenue realization of any cost price increases
• Work with customer teams and Sales Finance to ensure all trade spend in the system is accruing correctly
• Attend customer forecast surgeries to understand customer dynamics and identify opportunities and risks to the plan
• Approve promotional activity in line with guidelines with regular reviews of promotional spend

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Commercial and financial acumen
• Reducing complexity using an analytical, disciplined and collaborative approach
• Synthesizing multiple data points into a holistic position
• Organizing and prioritizing
• Problem solving
• Finding new and innovative solutions
• Working in a fast-moving consumer goods or consumer packaged goods environment a distinct advantage
• Customer and category knowledge a distinct advantage

More about this role

What you need to know about this position:

RGM is about taking an integrated approach to build disruptive scenarios and take breakthrough decisions to significantly affect revenue and profit by ensuring that there are the right products, in the right place, at the right price, to support broader business objectives.

Always result Oriented, bringing more focus on growth vs. cost optimization.

The Revenue Growth Management Manager will support the CP&A lead, MD and the local organization to make decisions on how to maximize the revenue potential and bottom-line impact of the business by utilizing consumer insights to develop pricing strategies aligned to brand and customer strategies and through optimization of revenue investments. This role will be responsible for driving results behind one of the organization’s most critical strategic pillars & build capabilities within the local team. The incumbent will serve as a key influencer and leader across the Spanish Team.

This position will work in close collaboration with Sales, Category Planning, Customer Activation, Sales Excellence, Marketing, Consumer & Shopper Insights, Sales Finance, being also a reference link for the Head of Sales of each channel.

Key Objectives

The RGM manager will lead a team of 4 people and will focus on four main objectives:

• Pricing Strategy: Developing and implementing effective pricing strategies to maximize revenue and profitability while remaining competitive in the market.
• Promotions Management: Designing and managing promotional activities to drive sales volume and enhance brand visibility, ensuring they align with overall business goals.
• Ensuring the right mix of products is available to meet consumer demand and maximize shelf space efficiency.
• Trade Investment: Optimizing trade spend to ensure that investments in retailer partnerships and in-store promotions deliver the best possible return on investment.
• iPPA development in close collaboration with Marketing to cover all Shopper and Consumer necessities.

You will be accountable for:

• Develop RGM in Spain, coordinating all Categories and bringing value to all RGM Global & European teams related meetings (Such as RGM Booster, RGM Tools, etc)
• REVENUE MANAGEMENT - PROMO EFFICIENCY: Analyze the performance of our promotion types to set guidelines that allow Sales and CP&A to use them in a better way, maximizing their impact on both revenue and market share as well as efficiencies. Dual goal both in short term action and long term strategy to maximize Sustainability.
• REVENUE MANAGEMENT - TRADE FUNDS OPTIMIZATION: Data-driven process by which our brands and products can minimize spend while increasing ROI on their trade promotions. Co-work with the Sales responsible to propose and determine the most effective use of our budget at customer level to help lower cost per actions and increase return on promotional investment.
• REVENUE MANAGEMENT - ACTIVE MIX: Commercial planning process that targets the most profitable mix of brands, packs and channels for customers and Mondelēz. Combining pricing and MSL into a full commercial execution plan that maximizes the growth opportunity. Leverage right format-pack-price to unlock growth in specific occasions and channels.
• REVENUE MANAGEMENT - iPPA Guide: PPA analysis of our products to set guidelines that CP & Marketing can use to improve the performance of our portfolio, either through the launch of new formats or through the reordering of existing ones. Main goal is for the Categories to deliver short term actions and long term strategy in order to deliver sustainable Revenue.
• BUSINESS INTELLIGENCE - CROSS-DATABASE: Be informed and involved on the main data bases we acquire (Nielsen, Kantar, Carat, Publinfo) and own (BI, KPP) in order to deliver meaningful feedback always seeking to maximize value out of them and bring light facilitating lecture to all the teams who use them. Directing team efforts in performing RGM analyses and generate impactful insights.

As a business leader and member of ELT, you are expected to:

• Communicate, transmit and inspire the team and the organization via active participation in the key forums: ELT, Sales Staff, meetings with categories, channel meetings, regional meetings of the Field team, etc.
• Participate in meetings with international Sales teams.

Education / Certifications / Experience:

• University Bachelor ideally complemented with Postgraduate Degree in Business School (eg. MBA)
• FMCG required experience.
• Strategic thinking: visualize the future of the business, anticipate situations and design channel strategies (highly valued training in Strategy, Sales and Team Leadership).
• Growth mindset
• Analytical skills and ability to structure projects or situations.
• Strong experience and knowledge of the business, especially in commercial functional areas (Sales, Trade, Category Planning, RGM and/or Marketing), which give you a solid profile to lead the RGM department.
• Expertise on RGM tools and demonstrated experience on working with RGM methodology and tools.
• High level of Spanish and English
• User-level knowledge of Microsoft Office (Excel, Power-Point, Word)
• Team leadership and strong on influencing others
• Good communication and presentation skills.
• Generator of good and stable relationships with teams and customers
• Ability to make decisions in complex situations.
• Creativity, proposal of ideas and disruptive initiatives, challenge the status quo.
• Results oriented.
• Negotiation skills.
• Extensive project management experience, both commercial and category, where you have demonstrated your leadership skills.
• Experience working directly with the Sales team.
• Worked in international environments, presentations in English, internal negotiating meetings, etc.
• Proven experience at leading teams.

Relocation Support Available? No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply Our people make all the difference in our success.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type: Regular Category Planning & Activation Sales

Job Details

Title: RGM Manager Spain

Function: Sales

Date: 1/4/2024

Job ID: R-122800

Work Schedule: Full time

Location: Madrid, Spain

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