Sales Director

hace 1 semana

Madrid, España JR Spain A tiempo completo

Social network you want to login/join with: Changan Automobile is entering the Spanish market with a dealer-based business model and is seeking a highly driven and experienced Sales Director to lead our sales operations in Spain. This role is pivotal in establishing and managing our dealer network, achieving sales targets, and positioning the Changan brand for long-term success in the market. You will report to both the European Headquarters and the Country Head of Spain, working closely with cross-functional teams to execute market-specific strategies. Key Responsibilities Develop and execute the go-to-market and sales strategy for Spain, aligning with the European and local leadership vision. Establish and expand a robust dealer network: identify, evaluate, negotiate, and onboard qualified dealer partners. Manage dealer performance through regular reviews, training, and support to ensure alignment with brand standards and targets. Lead the implementation of pricing strategies, sales campaigns, and product launches in collaboration with marketing and product teams. Work closely with after-sales, marketing, and operations to ensure seamless customer experience and dealer satisfaction. Build and maintain strong relationships with external stakeholders, including business partners, industry associations, and government bodies. Provide ongoing market intelligence, including competitor benchmarking, customer preferences, and regulatory updates. Represent Changan at national trade fairs, auto shows, and public-facing brand events. Qualifications Bachelor’s degree or higher in Business, Marketing, Automotive Management, or a related field. Minimum 8 years of progressive experience in automotive sales, with at least 3 years in a senior leadership role in Spain. Demonstrated success in building or scaling dealer networks, preferably for new market entrants or challenger brands. Deep knowledge of the Spanish automotive market, dealer operations, and consumer behavior. Strong leadership, commercial negotiation, and interpersonal skills. Entrepreneurial mindset with the ability to work independently and adapt to a fast-evolving business environment. Fluent in Spanish and English (written and verbal); Chinese language skills are a plus. Willingness to travel extensively across Spain and occasionally to other countries. #J-18808-Ljbffr

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