Customer Journey Transformation Specialist
hace 4 semanas
**About the Role**
The Kaplan Languages Group is undergoing a significant transformation, modernizing its approach to delivering a renewed student journey. As a Crm Marketing Manager, you will lead the CRM marketing strategy to improve customer acquisition, retention, and loyalty, ensuring maximum profitability.
**Key Responsibilities:**
- Develop and implement a comprehensive CRM marketing strategy.
- Segment and leverage the database for efficient and effective campaign targeting.
- Create and manage marketing campaigns within the Salesforce Marketing Cloud platform.
- Oversee all direct communications with customers through CRM.
**About the Team**
Our business is about high-value products and life-changing decisions. We aim to automate and simplify complex customer journeys, rebuilding the customer experience and boosting conversion. Reporting to the Head of Acquisition, you will be at the centre of this transformation, working alongside our business stakeholders through clear and comprehensive briefing management, team management, and leadership.
**About Us**
Kaplan Languages Group, part of Kaplan Inc., is a leading provider of language education travel. With a network of Kaplan International Languages and Alpadia-branded schools spanning seven countries, we have the largest presence of any international language school in the English-speaking world, as well as France, Germany, and Switzerland.
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