Consumer Journey Optimization Specialist

hace 8 horas


Barcelona, Barcelona, España Nestlé Sa A tiempo completo
About the Role

We are seeking an experienced Consumer Journey Optimization Specialist to join our team at Nestlé Sa in Barcelona. In this role, you will be responsible for ensuring that our consumers have a positive and seamless experience throughout their journey within the Pet Care ecosystem.

Key Responsibilities:
  • Drive Category Consumer Data plans to best support data acquisition and enhance overall consumer journeys for the Pet Care category.
  • Lead, integrate, and deliver scalable personalized consumer experiences across all digital consumer touchpoints in the consumer journey.
  • Collaborate with Digital Personalization, Operations, Data Studios teams, and New Business models to build and manage a pipeline of advanced consumer journey use cases.
Requirements:
  • Bachelor's or Master's Degree in Marketing, Business Administration, or related field, or equivalent work experience.
  • Solid experience in leading large-scale projects in a multi-market environment and with diverse stakeholder management.
  • Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles.
Benefits:
  • Competitive salary: €60,000 - €80,000 per year, depending on experience.
  • Hybrid working environment with flexible working scheme.
  • Great benefits package including comprehensive social benefits.
  • Ongoing training and constant career opportunities.
About Us

Nestlé is the largest food and beverage company in the world, with a presence in more than 185 countries. We value respect for ourselves, others, diversity, and our future. We encourage diversity and inclusion in the workplace.



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