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B2B Product Marketing Manager, Business EU, Lead

hace 1 mes

Madrid, Madrid, España Amazon A tiempo completo

Job Summary:

Amazon Business is seeking an experienced Marketing Manager to lead customer engagement for EU5 (DE, UK, FR, IT, ES). This role will be part of the Amazon Business EU SSR Engagement team, responsible for driving effective marketing campaigns to increase business customer awareness of business relevant pricing and selection, and drive growth of category adoption and vertical tailored solutions.

Key Responsibilities:

  • Develop and execute the GTM plan for pricing and selection marketing initiatives.
  • Collaborate with Retail partner teams to source business relevant selection for prioritized customer verticals.
  • Drive merchandising experiments and work with product owners to optimize CX around deals and events.
  • Optimize CX, merchandising, and marketing to drive discoverability of always on deals, business pricing, and business relevant selection.
  • Work with Retail and Customer research to build customer-centric value proposition and messaging for marketing to specific customer verticals.
  • Own AB Gateway bar raising program and Coop process, working with Retail teams to develop attractive placements for top business brands.
  • Define key success metrics, set mechanisms for activity reports, and report and present key business results to Amazon Business leadership.

Requirements:

  • At least 4 years of experience in marketing, merchandising, or product marketing.
  • Strong written and verbal communication skills.
  • Strong analytical skills.

Preferred Qualifications:

  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Knowledge of analytical reporting tools (e.g., Excel, Tableau).
  • Experience using data and metrics to drive improvements.