Senior B2B Product Marketing Strategist

hace 4 semanas


Madrid, Madrid, España Expedia Group A tiempo completo
Expedia Group is a leader in the travel industry, connecting travel businesses with high-value travelers. Our B2B Product Marketing team works to inform the strategic direction and positioning of our product offerings. We are seeking a Senior B2B Product Marketing Manager to join our team.

**Key Responsibilities:**

* Develop deep market, partner, traveler, and competitive insights to inform strategy and positioning of our product
* Lead go-to-market roadmap planning, securing buy-in from leadership and helping bring clarity and alignment
* Identify key levers for product growth, working with Product, Commercial, and Analytics teams
* Build a feedback loop, bringing in experiences of our customers and from the field to help us iterate and improve our position
* Plan and execute on commercial team readiness, developing materials and managing ongoing updates, in partnership with the Sales Enablement team
* Create benefit-based marketing assets, such as pitch decks and demos, with compelling stories for commercial teams to engage partners

**Requirements:**

* 8+ years of experience in product marketing, product management, portfolio marketing, or a related discipline
* Demonstrated ability to impact product strategy and roadmap, leveraging a deep understanding of customer needs
* Executive presence with the ability to influence stakeholders at all levels of a complex organization
* Commercial-minded, skilled at driving growth through various approaches, including account-based marketing
* Adept at authoring and implementing product positioning and go-to-market plans
* Master storyteller who knows how to craft messaging that clearly communicates value to the audience
* Curious mindset, relying on data and insights to make decisions and pushing boundaries to strive for excellence
* Highly collaborative, serving as the glue to bring together teams, driving toward accountability, visibility, and clarity in everything we do

**About Expedia Group:**

Expedia Group is a global travel company that powers travel for everyone, everywhere. We design cutting-edge technology to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

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