Digital Marketing Strategist

hace 4 semanas

Madrid, Madrid, España Product School A tiempo completo

About the Role:

We're looking for a skilled Digital Marketing Strategist to join our marketing team at Product School. As the owner of the end-to-end campaign management process, you will develop market-specific, on-brand campaigns that effectively reach our target customers across various segments. The ideal candidate will leverage emerging technologies and manage marketing budgets to optimize campaigns.

Key Responsibilities:

  • Own the campaign management process end to end.
  • Develop campaigns specific to our market that are on-brand, relevant, and reach our target customers across segments.
  • Implement and optimize campaigns to maximize spend against budget.
  • Execute and track A/B tests; communicate performance, hypotheses, and next steps.
  • Ensure on-time and on-budget delivery of campaigns and strategies.
  • Track and manage paid marketing budgets using standardized dashboards.
  • Leverage emerging, high-quality technologies to rapidly deliver high-performing campaigns.
  • Deliver ongoing paid media thought leadership and education to marketing partners, from both campaign learnings and market trends.
  • Develop and mentor your team, providing ongoing support, coaching, and feedback.

Requirements:
  • 4+ years of experience as a Paid Media Specialist or similar role.
  • Experience with various paid media platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Google Ad Editor, Microsoft Ads Editor, Google Tag Manager, etc.
  • Experience with Google Analytics, Looker, Salesforce, Jira/Trello, Coda/Notion.
  • Experience managing and optimizing marketing budgets in excess of $2 million.
  • Experience running B2B/ABM demand generation campaigns.
  • Fluency with 6Sense or other ABM Platforms.
  • Solid understanding of AI technologies and their applications in digital marketing, such as ChatGPT.
  • Proficiency in utilizing AI tools and platforms for campaign optimization.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Firm grasp on what measures matter to maximize outcomes, and the ability to gather corresponding data and generate related reporting.

What We Offer:
  • A dynamic and supportive team environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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