Carolina Herrera Digital Experience Specialist

hace 1 mes


Barcelona, Barcelona, España Puig A tiempo completo
Job Title: Carolina Herrera CRO & Digital Data Senior Specialist

About the Role

We are seeking a highly skilled and experienced CRO & Digital Data Senior Specialist to join our team at Carolina Herrera. As a key member of our digital experience team, you will be responsible for optimizing our digital experience to achieve business goals.

Key Responsibilities

  • Strategic Optimization: Collaborate with IT and Digital teams to implement tracking tools to enhance the digital experience.
  • User Insight & Experience: Analyze user interactions and sales data to understand behavior, preferences, and pain points.
  • UX / UI Optimizations: Propose improvements to UX / UI and Content teams based on derived insights.
  • Performance Metrics: Define and monitor key performance indicators related to user engagement, conversion rates, bounce rates, and other relevant metrics.
  • A/B Testing: Plan, execute, and analyze A/B tests to optimize website elements.
  • Segmentation: Collaborate with brand and global CRM & Media teams to analyze customer database and create user segments.
  • Reporting: Generate regular reports and dashboards to communicate insights to stakeholders.
  • User Research: Collaborate with internal and external teams to conduct user tests and interviews.
  • Competitor Analysis: Keep tabs on industry trends and competitors' digital experiences.
  • Data-Driven Decision Making: Collaborate with the Digital Experience Manager to make informed decisions about website improvements.

Requirements

  • Minimum 5 years' experience as CRO, Digital Analyst, UX Researcher, UX Designer, or Digital Product Owner.
  • Bachelor's degree in a related field.
  • Proficiency in key data analysis tools and platforms.
  • Proficiency in A/B testing tools.
  • Strong analytical and problem-solving skills.
  • Knowledge of statistical analysis and modelling techniques.
  • Knowledge of web tracking technologies.
  • Understanding of user experience (UX) principles.
  • Excellent communication skills.

About Us

We are an entrepreneurial, creative, and welcoming company with a range of learning and development opportunities. We offer a competitive compensation and benefits package, and the chance to grow with an international company.



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