Luxury Beauty Digital Marketing Expert
hace 1 mes
Company Overview
Puig is a renowned leader in the global luxury fashion and beauty industry, boasting a diverse portfolio of esteemed brands across various sectors. Established over 100 years ago, our company has remained true to its values as a family-owned business, demonstrating long-term commitment to its brands and stakeholders.
The Opportunity
Join our team as a Digital Marketing Specialist for Carolina Herrera, a prestigious brand within our group. In this exciting maternity cover role, you will collaborate closely with the Head of Digital Marketing to manage impactful digital marketing projects that bring our iconic brand to life online. Your responsibilities will encompass coordinating creative assets, managing performance campaigns, and collaborating with cross-functional teams to ensure seamless project execution.
Key Responsibilities
• Creative Development: Develop captivating creative assets and toolkits to support digital marketing initiatives
• Performance Media Campaigns: Lead digital media campaigns, focusing on brand reach and engagement
• Collaboration: Work closely with Product Development, Communication, Content Production, and other departments to guarantee cohesive project execution
• Agency & Supplier Management: Oversee creative agencies and external partners to develop assets aligning with brand standards
• International Media Support: Assist in developing global media guidelines and assets for new beauty product launches across Puig markets
• Asset Management: Maintain internal platforms with the latest assets, guidelines, and materials
• Subsidiary Support: Liaise with local Puig teams, providing customized materials and monitoring digital activations' success
Requirements
• 5+ years of experience in digital marketing, with strong performance marketing skills (agency or client-side)
• Degree in Communications, Advertising, Marketing, or Design
• Fluency in English and Spanish
• Key Strengths: Agile, collaborative, proactive, highly organized, and detail-oriented
• Industry Knowledge: Appreciation for the luxury and beauty sector is essential
• Technical Skills: Proficient in performance marketing strategies, data management, and analytics reporting; familiarity with graphic design tools and design principles is an advantage
Estimated Salary: €45,000 - €55,000 per annum, depending on experience and qualifications. This figure is based on market rates for similar roles in Barcelona, Spain, taking into account the company's international reputation and the prestige of the luxury fashion and beauty industry.
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