Digital Experience Strategist

hace 1 semana

Barcelona, Barcelona, España Puig A tiempo completo

The Opportunity

At Puig, we're seeking a highly skilled Digital Experience Strategist to lead our digital transformation. Reporting to the Digital Experience Manager, you'll be responsible for optimizing the digital experience to achieve business goals.

Key Responsibilities

  1. Strategic Optimization: Collaborate with the IT and Digital teams to implement tracking tools and enhance the digital experience.
  2. User Insight & Experience: Analyze user interactions and sales data to understand behavior, preferences, and pain points, and manage external agencies as needed.
  3. UX / UI Optimizations: Propose improvements to UX/UI and Content teams based on derived insights.
  4. Performance Metrics: Define and monitor key performance indicators related to user engagement, conversion rates, bounce rates, and other relevant metrics.
  5. A/B Testing: Plan, execute, and analyze A/B tests to optimize website elements, and present recommendations to UX/UI and content teams.
  6. Segmentation: Collaborate with brand and global CRM & Media teams to analyze customer database and create user segments based on behavior, demographics, and other factors.
  7. Reporting: Generate regular reports and dashboards to communicate insights to the Digital Experience Manager and other stakeholders.
  8. User Research: Collaborate with internal and external teams to conduct user tests and interviews, setting up relevant hypotheses to validate.
  9. Competitor Analysis: Keep tabs on industry trends and competitors' digital experiences to identify areas for competitive advantage.
  10. Data-Driven Decision Making: Collaborate with the Digital Experience Manager to make informed decisions about website improvements, content strategy, and user journey enhancements.

About You

  • Minimum 5 years' experience as CRO, Digital Analyst, UX Researcher, UX Designer, or Digital Product Owner in an agency or brand environment.
  • Bachelor's degree in a related field (e.g., Data Science, Communication Sciences of Design, Business Administration).
  • Proficiency in key data analysis tools and platforms (e.g., Excel, Google Analytics, ContentSquare, Bloomreach, SAC, Python, SQL, and other).
  • Proficiency in A/B testing tools (e.g., Google Optimize, AB Tasty, etc).
  • Strong analytical and problem-solving skills.
  • Knowledge of statistical analysis and modeling techniques.
  • Knowledge of web tracking technologies.
  • Understanding of user experience (UX) principles.
  • Excellent communication skills to convey complex data findings to non-technical stakeholders.
  • Attention to detail and the ability to spot trends and anomalies in data.

About Us

  • An entrepreneurial, creative, and welcoming work culture.
  • A range of learning and development opportunities.
  • An international company with plenty of opportunities to grow.
  • A competitive compensation and benefits package.

 

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