Carolina Herrera CRO Strategist
hace 2 días
About the Role
We're seeking a highly skilled Carolina Herrera CRO Strategist to join our team. As a key member of our Digital Experience team, you will play a critical role in optimizing our digital channels to drive business growth.
Key Responsibilities
- Collaborate with IT and Digital teams to implement tracking tools and enhance the digital experience.
- Analyze user interactions and sales data to understand behavior, preferences, and pain points, and make data-driven recommendations for UX/UI and content improvements.
- Develop and implement A/B testing strategies to optimize website elements and improve user engagement.
- Define and monitor key performance indicators (KPIs) related to user engagement, conversion rates, and other relevant metrics.
- Work closely with brand and global CRM & Media teams to analyze customer database and create user segments based on behavior, demographics, and other factors.
- Generate regular reports and dashboards to communicate insights to stakeholders, including top management.
Requirements
- Minimum 5 years' experience as CRO, Digital Analyst, UX Researcher, UX Designer, or Digital Product Owner in an agency or brand environment.
- Bachelor's degree in a related field (e.g., Data Science, Communication Sciences of Design, Business Administration).
- Proficiency in key data analysis tools and platforms (e.g., Excel, Google Analytics, ContentSquare, Bloomreach, SAC, Python, SQL & other).
- Strong analytical and problem-solving skills, with a focus on data-driven decision making.
- Excellent communication skills to convey complex data findings to non-technical stakeholders.
About Us
Puig is an international company with a strong entrepreneurial spirit and a commitment to innovation and creativity. We offer a range of learning and development opportunities and a competitive compensation and benefits package.
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