Carolina Herrera CRO

hace 4 semanas

Barcelona, Barcelona, España Puig A tiempo completo
The Opportunity

We are seeking a highly skilled Digital Experience Optimization Specialist to join our team at Puig. As a key member of our digital team, you will be responsible for optimizing the digital experience to achieve business goals.

Key Responsibilities
  • Strategic Optimization: Collaborate with IT and Digital teams to implement tracking tools to enhance the digital experience.
  • User Insight & Experience: Analyze user interactions and sales data on digital platforms to understand behavior, preferences, and pain points.
  • UX / UI Optimizations: Propose improvements to UX / UI and Content teams based on derived insights.
  • Performance Metrics: Define and monitor key performance indicators related to user engagement, conversion rates, bounce rates, and other relevant metrics.
  • A/B Testing: Plan, execute, and analyze A/B tests to optimize website elements, such as layouts, content, and CTAs.
  • Segmentation: Collaborate with brand and global CRM & Media teams to analyze customer database and create user segments based on behavior, demographics, and other factors.
  • Reporting: Generate regular reports and dashboards to communicate insights to the Digital Experience Manager and other stakeholders.
  • User Research: Collaborate with internal and external teams to conduct user tests and interviews setting up relevant hypothesis to validate.
  • Competitor Analysis: Keep tabs on industry trends and competitors' digital experiences to identify areas for competitive advantage.
Requirements
  • Minimum 5 years' experience as CRO, Digital Analyst, UX Researcher, UX Designer, or Digital Product Owner in an agency or brand environment.
  • Bachelor's degree in a related field (e.g., Data Science, Communication Sciences of Design, Business Administration).
  • Proficiency in key data analysis tools and platforms (e.g., Excel, Google Analytics, ContentSquare, Bloomreach, SAC, Python, SQL & other).
  • Proficiency in A/B testing tools (e.g. Google Optimize, AB Tasty etc).
  • Strong analytical and problem-solving skills.
  • Knowledge of statistical analysis and modelling techniques.
  • Knowledge of web tracking technologies.
  • Understanding of user experience (UX) principles.
  • Excellent communication skills to convey complex data findings to non-technical stakeholders.
About Us
  • An entrepreneurial, creative and welcoming work culture.
  • A range of learning and development opportunities.
  • An international company with plenty of opportunities to grow.
  • A competitive compensation & benefits package.

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