Global Brand Marketing Strategist
hace 16 horas
At Global-Scholarship, we're seeking a dynamic Global Brand Manager to lead the HITMAN franchise's global marketing efforts. As a key member of our team, you'll develop and execute comprehensive marketing plans that enhance the brand's visibility and engagement across various markets.
Key Responsibilities:- Develop and implement a robust global marketing strategy for the HITMAN franchise, aligned with the overall business objectives and brand vision.
- Identify growth opportunities through brand collaborations, participation at events, new products, co-marketing partnerships, to support exceed our acquisition objectives.
- Lead the creation, execution, and management of integrated marketing campaigns, and work closely with specialists in digital marketing, social media, influencer partnerships, PR, and events.
- Conduct thorough market research and consumer analysis to identify key trends, audience insights, and competitive landscape.
- Utilize data to inform marketing strategies and tactics.
- Oversee the planning and execution of product launches, ensuring successful coordination with product development, sales, and distribution teams.
- Collaborate with internal teams and external agencies to produce high-quality marketing materials, including trailers, promotional content, and advertisements.
- Maintain brand integrity and consistency across all marketing channels and materials.
- Establish key performance indicators (KPIs) for marketing activities and monitor campaign performance.
- Provide regular reports and insights to senior management, adjusting strategies as needed.
- Minimum of 2 years of experience in marketing, preferably within the gaming or entertainment industry.
- Proven track record of managing global marketing campaigns.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- An MBA or equivalent advanced degree is a plus.
- Strong strategic thinking, analytical, and project management skills.
- Excellent communication and leadership abilities.
- Proficiency in digital marketing tools and platforms.
- A genuine passion for gaming.
- Ability to connect with the gaming community and stay abreast of industry trends.
- Innovative mindset with the ability to generate fresh ideas and solutions.
- Strong storytelling skills to create compelling marketing narratives.
- Ability to thrive in a fast-paced, dynamic environment.
- Capable of managing multiple projects and deadlines effectively.
Global-Scholarship is an independent videogame development and publishing company with studios in multiple locations. We're committed to creating unforgettable characters and experiences – all powered by our award-winning, proprietary technology. We value the work and impact that each person brings to the table and actively encourage new ideas, while listening to your insights along the way.
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