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Unilabs is seeking a visionary leader to develop and implement a comprehensive global brand strategy that aligns with company objectives and market opportunities.
Key Responsibilities- Develops and implements a global brand strategy that positions Unilabs as a leader in diagnostics and beyond.
- Leads the creation and execution of impactful global marketing campaigns across customer groups, based on market data and insights.
- Oversees content strategy and production, ensuring high-quality, engaging, and relevant content across all channels and platforms.
- Drives brand awareness, memorability, and equity through strategic initiatives and partnerships.
- Ensures brand consistency across all marketing materials and communications.
- Analyzes market trends, consumer insights, competitor activities, and emerging technologies to inform brand and toolbox strategies.
- Collaborates with cross-functional teams to ensure cohesive messaging and brand representation.
- Develops and manages the global brand, campaign, and content budget, ensuring efficient allocation of resources.
- Monitors and reports on the effectiveness of marketing campaigns and content, using data to drive continuous improvement.
- Champions the brand internally and with talent acquisition, collaborating closely with internal communications and HR.
- Builds and maintains relationships with external agencies and vendors to support marketing efforts.
- Leads the development of the brand guidelines and ensures adherence across all regions and departments.
- Manages a global team of brand, campaign, and content professionals, fostering a collaborative and innovative working environment.
- 10-15+ years of experience in marketing, preferably within the healthcare, diagnostic, or FMCG industry.
- Proven leadership experience with a track record of managing and developing high-performance teams.
- Strong understanding of digital marketing, social media, and emerging marketing technologies.
- Demonstrated success in building and maintaining a strong consistent brand across multiple regions and channels.
- Exceptional ability to translate consumer insights into actionable strategies.
- Excellent communication and interpersonal skills.
- Fluent in English; other languages a plus.
- Bachelor's degree in marketing, business administration, or a related field; Masters or MBA a plus.
- Ability to thrive in a fast-paced environment in transformation.
- Team player and skilled at forging strong multi-functional collaborations.
