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Head of Brand Marketing Events Strategist
hace 2 meses
Job Title: Head of Brand Marketing Events Strategist
Job Summary:
We are seeking a highly experienced and creative Head of Brand Marketing Events Strategist to join our team at Semrush. As a key member of our Brand Marketing Team, you will be responsible for developing and executing large-scale brand events that attract thousands of people and drive revenue.
Key Responsibilities:
- Develop and manage three to four large brand activations annually, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.
- Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.
- Partner with other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.
- Create campaigns and messaging that capture the hearts and minds of our users, connecting the emotional values of our audiences to the functional purpose of our products.
- Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.
- Measure, analyze, and report on the success of campaigns in terms of business impact.
- Build and execute the strategy for partner marketing, making a market for the Semrush App Center across organic channels and supporting ad campaign launches with additional push.
- Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.
- Build and manage brand campaigns budget, meeting with finance team and stakeholders to report and update on the spend and outcomes.
- Manage a small team of project managers/program managers/campaign managers.
Requirements:
- 10+ years of experience in strategy and tactics for brand events, both hands-on and as a team lead.
- Experience managing brand events with annual budgets over $10M/year (excluding paid media spend).
- Demonstrated success in overseeing or creating rich and relevant brand event experiences.
- Highly creative, hands-on leader who embraces ambiguity and defines a way forward.
- Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; reporting on the ROI of our efforts).
