Head of Brand Marketing Events Manager

hace 1 mes

Barcelona, Barcelona, España Semrush A tiempo completo
Head of Brand Marketing Events

At Semrush, we're on a mission to make our brand the first company people discover and think of when it comes to marketing and growing their online presence. We're looking for a seasoned professional to lead our brand marketing events team and help us achieve this goal.

About the Role

We're seeking a highly creative and results-driven Head of Brand Marketing Events to join our team. As a key member of our brand marketing team, you'll be responsible for planning and executing large-scale brand events that attract thousands of people and drive revenue. Your experience in organic channels, creative stunts, and out-of-the-box campaigns will be invaluable in helping us connect with our audience and build a strong brand presence.

Key Responsibilities
  • Manage three to four large brand activations annually, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.
  • Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.
  • Partner with the other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.
  • Create campaigns and messaging that capture the hearts and minds of our users. Connect the emotional values of our audiences to the functional purpose of our products.
  • Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.
  • Measure, analyze, and report on the success of campaigns in terms of business impact.
  • Build and execute the strategy for partner marketing.
  • Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.
  • Build and manage brand campaigns budget, meet with finance team and stakeholders to report and update on the spend and outcomes.
  • Manage a small team of project managers / program managers / campaign managers.
Requirements
  • 10+ years of experience in strategy and tactics for brand events, both hands-on and as a team lead.
  • Experience managing brand events with annual budgets over $10M / year (excluding the paid media spend).
  • Demonstrated success in overseeing or creating rich and relevant brand event experiences.
  • Highly creative, hands-on leader who embraces ambiguity and defines a way forward.
  • Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; reporting on the ROI of our efforts).
  • Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
  • A leader who can inspire and direct a broader team that doesn't report to you.
  • Excellent communicator, building and maintaining solid relationships with all stakeholders.
  • Extraordinary verbal and written English skills.
  • A strong mix between B2B and B2C experience is preferred.
What We Offer

We're proud to offer a dynamic and inclusive work environment, with opportunities for growth and development. As a member of our team, you'll enjoy:

  • Flexible working day start
  • Unlimited PTO
  • Hobby benefit
  • Breakfast, snacks, and coffee at the office
  • Corporate events
  • Training, courses, conferences
  • Gifts for employees

We're an equal opportunity employer, committed to creating an inclusive environment for all employees. Join us to fire up your career and build the world's leading online visibility management SaaS platform for digital marketers.

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