Brand Strategist

hace 5 días

Barcelona, Barcelona, España Dtc Jobs A tiempo completo

Job Title: Head of Brand Marketing
Company: DTC Jobs

As a key member of our team, you will be responsible for positioning the Meroda Cosmetics brand and driving brand awareness and recognition across markets. You will identify new product development opportunities and set the product development strategy, working closely with the New Product Development manager to drive roadmap execution.

Main Responsibilities:

  • Manage a team of marketing professionals across social media, influencer marketing, brand marketing, PR, partnerships, community events, and design.
  • Manage and execute 360-degree global marketing campaigns from concept through execution, collaborating with cross-functional teams including Creative, Product Development, Digital, Customer Experience, and Operations.
  • Oversee and own the brand's social media strategy, focusing on growing reach and community engagement.
  • Develop and maintain strong relationships with PR agencies and content creators globally to secure top-tier media coverage and innovative content collaborations.
  • Champion the brand's presence in new territories to ensure consistent brand messaging and successful market entries.
  • Manage campaign budgets and campaign performance metrics in line with targets.

Requirements:
  • A minimum of 7 years experience in brand management, social media community building, and general marketing within the beauty industry.
  • At least 5 years of management experience, preferably in a dynamic, fast-paced environment.
  • Demonstrated success in developing brand marketing strategies and executing record-breaking campaigns.
  • Proven ability to manage and grow influencer relationships and execute impactful PR strategies.
  • Strong analytical skills with a proven track record in using data to drive brand decisions and strategies.
  • Excellent communication and interpersonal skills, capable of fostering strong relationships both internally and externally.
  • Experience in managing a global brand with a deep understanding of various international markets, particularly the US, UK, Europe, and Australia.

What We Offer:
  • Access to high-paying and uncompeted jobs by verified hiring companies.
  • Possibility to take on multiple projects or offers (depending on availability).
  • Access to trainings and coachings (like adworld, foreplay.co, skillshare, and in-house trainings).
  • Access to SOPs, best practices, checklists (clickminded and in-house trainings).
  • Private management by a dedicated customer support manager.
  • Community with like-minded individuals and free consulting.

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