Content Strategist

hace 8 horas

Barcelona, Barcelona, España Semrush A tiempo completo
{"h1": "Content Strategist Role at Semrush", "p": "At Semrush, we are looking for a skilled Content Strategist to join our Brand Marketing team. As a Content Strategist, you will be responsible for creating campaign strategy messaging and concepts that match our brand's customer personas. You will also create customer journey maps and outline content assets for each marketing campaign.

Your key responsibilities will include:

* Developing content marketing strategies that align with our company's content strategy
* Creating and managing content creation for the marketing funnel and supporting team projects
* Collaborating with campaign managers and channel owners for smooth coordination and campaign execution
* Auditing existing content and analyzing competitors' tactics to identify areas for improvement
* Monitoring key metrics and analyzing content performance
* Using AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms

We are looking for a candidate with experience in managing content and developing strategies across multiple marketing channels. You should have a strong understanding of AI prompting engineering to achieve a consistent content output.

If you are a creative and analytical thinker with excellent communication skills, we encourage you to apply for this role.

About Semrush:

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

We offer a flexible working day start, unlimited PTO, hobby benefit, breakfast snacks and coffee at the office, corporate events, training courses and conferences, and gifts for employees.

Join us and be part of a dynamic team that is constantly growing and innovating.

", "h2": "Requirements", "ul": ["Experience in managing content and developing strategies across multiple marketing channels", "Strong understanding of AI prompting engineering", "Excellent communication skills", "Ability to manage and deliver several projects in parallel", "Good understanding of the diverse needs of customers across different funnel stages", "Combination of marketing and editorial mindset with client-facing skills", "Great analytical skills and ability to make data-driven decisions", "Significant SEO knowledge", "Excellent writing and editorial skills"]}

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