Content Strategist

hace 2 días

Barcelona, Barcelona, España Tpt Digital A tiempo completo
About the Role

We are seeking an experienced Content Strategist to join our team at Tpt Digital. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive business results.

Key Responsibilities
  • Develop and manage high-quality content for various platforms, ensuring consistency in voice and style.
  • Tailor marketing, product, and services content specifically for the legal services sector, ensuring clarity and engagement.
  • Collaborate with the marketing and product teams to create content that aligns with our brand and business objectives.
  • Utilize GenAI tools to enhance productivity and streamline content creation processes.
  • Work closely with the digital marketing manager to use SEO tools for keyword research and competitor analysis, in addition to optimizing URLs, title tags, meta descriptions, headings, anchor text, and image alt text following best practices.
  • Perform quality checks on deliverables.
  • Generate ideas for new content themes and approaches.
  • Ensure on-time delivery of all work undertaken to meet business objectives.
Requirements
  • Proven experience in corporate communications and software product content.
  • High attention to detail.
  • Demonstrated expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.
  • Experience in copywriting for the legal domain, focusing on marketing, product, and services copy.
  • Proficiency in using GenAI tools to improve productivity across various content types.
  • Strong understanding of SEO best practices and ability to implement them in content creation.
  • Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  • Familiarity with the legal services industry.
  • Creative and strategic thinker with a keen eye for detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Minimum Bachelor's degree or its equivalent (ideally in English language or similar).
  • Native level proficiency in verbal and written English.

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