Global Brand Strategist
hace 1 semana
We are seeking a highly skilled and experienced Global Brand Strategist to join our team at Exoticca. As a key member of our leadership team, you will be responsible for developing and executing comprehensive global brand strategies that elevate Exoticca as a leading force in the travel industry.
Key Responsibilities- Brand Strategy and Positioning: Develop and implement a cohesive and forward-thinking global brand strategy that reinforces Exoticca's unique value proposition. Position Exoticca as the premier provider of extraordinary travel experiences, setting us apart in a competitive market.
- Brand Identity: Safeguard and evolve the Exoticca brand identity, ensuring consistency and alignment across all touchpoints and communication channels (BtoC, BtoB, BtoBtoC). Manage and enforce brand guidelines, collaborating with cross-functional teams to uphold and enhance brand standards, especially in regards to the commercial presence and voice.
- Customer Engagement: Deeply understand our target audience across different regions, leveraging insights to drive customer engagement and loyalty.
- Team Leadership: Manage and mentor a team of brand professionals to deliver high-quality brand initiatives.
- Collaboration and Communication: Collaborate with cross-functional teams to ensure brand alignment in product development, marketing campaigns, and customer experience.
- Market Analysis: Evaluate market trends and consumer insights to identify opportunities for brand growth and differentiation.
To be successful in this role, you will need:
- Proven experience in developing and executing global brand strategies.
- Strong leadership and team management skills.
- Excellent communication and collaboration skills.
- Ability to analyze market trends and consumer insights.
- Strong understanding of brand identity and brand guidelines.
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