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Content Strategist
hace 2 meses
We are seeking a highly skilled Content Strategist to join our Brand Marketing team at Semrush. As a Content Strategist, you will be responsible for developing and executing a content marketing strategy that aligns with the company's goals and objectives.
Key Responsibilities- Develop campaign strategy messaging and concepts that match the brand's customer personas.
- Create customer journey maps and outline the content assets for each marketing campaign.
- Manage content creation for developing the marketing funnel and supporting team projects.
- Work closely with campaign managers and channel owners for smooth coordination and campaign execution.
- Elaborate and execute a content marketing strategy for a department, aligning it with the company's content strategy.
- Audit existing content and analyze competitors' tactics to identify areas for improvement.
- Monitor key metrics and analyze content performance.
- Utilize AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms.
- Experience in managing content and developing strategies across multiple marketing channels.
- Experience using AI tools for content creation and optimization.
- Strong understanding of AI prompting engineering to achieve a consistent content output.
- Able to manage and deliver several projects in parallel.
- Good understanding of the diverse needs of customers across different funnel stages.
- Combination of marketing and editorial mindset with client-facing skills.
- Great analytical skills and ability to make data-driven decisions.
- Significant SEO knowledge.
- Excellent communication skills, both written and verbal.
- Quick learner with excellent problem-solving skills.
- Excellent writing and editorial skills.
- Native English speaker.
- A mix of B2B and B2C experience.
- Empathy and curiosity.
- Alignment with Semrush's values: Trust, Sense of Ownership, and enthusiasm for Constant Change.
Our team is a dynamic and collaborative group of professionals who are passionate about creating high-quality content that resonates with our audience. We value creativity, innovation, and teamwork, and we're looking for someone who shares these values.
About SemrushSemrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns, and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded numerous accolades, including G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more.
We're a rapidly growing company with a global presence, and we're looking for talented individuals who are passionate about creating high-quality content that drives results. If you're a creative and strategic thinker who is passionate about content marketing, we'd love to hear from you.
