Content Strategist

hace 1 día

Barcelona, Barcelona, España Semrush A tiempo completo
Content Strategist Role at Semrush

We are seeking a highly skilled Content Strategist to join our Brand Marketing team in Barcelona. As a Content Strategist, you will be responsible for developing and executing a content marketing strategy that aligns with our company's goals and objectives.

Key Responsibilities:
  • Creating campaign strategy messaging and concepts that match our brand's customer personas.
  • Developing customer journey maps and outlining content assets for each marketing campaign.
  • Managing content creation for developing the marketing funnel and supporting team projects.
  • Collaborating with campaign managers and channel owners for smooth coordination and campaign execution.
  • Auditing existing content and analyzing competitors' tactics to identify areas for improvement.
  • Monitoring key metrics and analyzing content performance.
  • Using AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms.
Requirements:
  • Experience in managing content and developing strategies across multiple marketing channels.
  • Experience using AI tools for content creation and optimization.
  • Strong understanding of AI prompting engineering to achieve a consistent content output.
  • Able to manage and deliver several projects in parallel.
  • Good understanding of the diverse needs of customers across different funnel stages.
  • Combination of marketing and editorial mindset with client-facing skills.
  • Great analytical skills and ability to make data-driven decisions.
  • Significant SEO knowledge.
What We Offer:
  • FLEX work format with hybrid work schedule.
  • Unlimited PTO.
  • Hobby benefit.
  • Breakfast snacks and coffee at the office.
  • Corporate events.
  • Training courses and conferences.
  • Gifts for employees.

At Semrush, we value our employees and strive to create a comfortable and productive work environment. If you are a motivated and experienced Content Strategist looking for a new challenge, please apply for this role.

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