Marketing Strategy Manager

hace 1 mes


Madrid, Madrid, España Mano A tiempo completo
Job Overview

The Marketing Strategy Manager will play a pivotal role in fostering profitable long-term relationships with clients at Mano. This position involves owning the entire CRM function, encompassing all channels (email, push, SMS, etc), segmentation, and data analysis, working closely with an expert growth marketing team based across MEA.

Responsibilities
  • Monitor relationships with existing customers through CRM systems to ensure effective sales funnels.
  • Develop and implement marketing techniques that drive new customer acquisition.
  • Set specific life cycle marketing strategies to retain customers.
  • Plan, manage, and measure multi-channel marketing campaigns.
  • Suggest new methods to address customers' needs.
  • Track marketing metrics and trends, such as click-through rates and conversion rates.
  • Assist with organizing promotional events to reach prospective customers.
  • Review and select CRM software that meets our company's needs.
  • Conduct market research to follow trends and competition.
Requirements
  • Proven work experience in a marketing-related role.
  • Solid background in customer acquisition or customer life cycle strategies.
  • Technical expertise with CRM and analytical systems.
  • Knowledge of online marketing methods and best practices.
  • An ability to manage marketing projects end-to-end.
  • Strong communication skills along with a customer-oriented attitude.
  • Strong analytical skills.
  • Experience in e-commerce or mobile apps is a plus.
Salary and Benefits

We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement plans, and paid time off.


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