Program Manager, Marketing Strategy
hace 6 días
MJK Connections LLC is seeking a talented Marketing Director to lead the development and implementation of our marketing strategy. As a key member of our team, you will be responsible for enhancing and managing our brand, developing and managing strategic marketing plans, and overseeing the execution of marketing efforts.
Responsibilities:- Enhance and manage MLG Brand, brand assets, and messaging.
- Develop and manage strategic marketing plan & calendar.
- Plan, budget, direct, and implement marketing efforts.
- Oversee implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
- Oversee social media strategy and content marketing.
- Manage ongoing customer & marketing communications.
- Hire, coordinate with, and manage design partners.
- Craft regular internal status reports of all marketing & communication activities.
- Client engagement: Develop client communications, including message development and placement, client news pieces, best practice sharing, thought-leadership information, etc.
- Coordinate with Program Manager to develop a comprehensive participant engagement strategy and tactical plan.
- Business Development & Industry Engagement: Actively work with the CEO and Senior Staff to develop and implement a comprehensive industry engagement plan focused primarily on MLGs target group.
- Coordinate industry communications, including message development and placement, MLG blog, MLG website, thought-leadership articles, etc.
- Create personas and lead nurturing communications to leverage Hubspot and enhance ongoing communications with potential credit union participants who come inbound from the website.
- Create and manage PR to ensure that MLG is recognized in the CU industry.
- Community Management: Set and accomplish organizational goals regarding community participation and success measures.
- Development of community content.
- Cultivate best practices for all credit unions using Voice of the Member programs.
- Event Management: Oversee planning and execution of logistics for conferences, meetings, and other events.
- BS/MS degree in marketing or a related field.
- Proven working experience in marketing and digital marketing.
- Demonstrable experience leading marketing and advertising programs.
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
- Strong copywriting skills.
- Effective time management skills.
- Experience in optimizing landing pages and user funnels.
- Professional and proactive work ethic.
- Solid knowledge of website analytics tools.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- A competitive salary range.
- A comprehensive benefits package.
- Opportunities for professional growth and development.
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