Program Manager, Marketing Strategy

hace 6 días


Madrid, Madrid, España Mjk Connections Llc A tiempo completo
Marketing Director Job Summary

MJK Connections LLC is seeking a talented Marketing Director to lead the development and implementation of our marketing strategy. As a key member of our team, you will be responsible for enhancing and managing our brand, developing and managing strategic marketing plans, and overseeing the execution of marketing efforts.

Responsibilities:
  • Enhance and manage MLG Brand, brand assets, and messaging.
  • Develop and manage strategic marketing plan & calendar.
  • Plan, budget, direct, and implement marketing efforts.
  • Oversee implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Oversee social media strategy and content marketing.
  • Manage ongoing customer & marketing communications.
  • Hire, coordinate with, and manage design partners.
  • Craft regular internal status reports of all marketing & communication activities.
  • Client engagement: Develop client communications, including message development and placement, client news pieces, best practice sharing, thought-leadership information, etc.
  • Coordinate with Program Manager to develop a comprehensive participant engagement strategy and tactical plan.
  • Business Development & Industry Engagement: Actively work with the CEO and Senior Staff to develop and implement a comprehensive industry engagement plan focused primarily on MLGs target group.
  • Coordinate industry communications, including message development and placement, MLG blog, MLG website, thought-leadership articles, etc.
  • Create personas and lead nurturing communications to leverage Hubspot and enhance ongoing communications with potential credit union participants who come inbound from the website.
  • Create and manage PR to ensure that MLG is recognized in the CU industry.
  • Community Management: Set and accomplish organizational goals regarding community participation and success measures.
  • Development of community content.
  • Cultivate best practices for all credit unions using Voice of the Member programs.
  • Event Management: Oversee planning and execution of logistics for conferences, meetings, and other events.
Requirements:
  • BS/MS degree in marketing or a related field.
  • Proven working experience in marketing and digital marketing.
  • Demonstrable experience leading marketing and advertising programs.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Strong copywriting skills.
  • Effective time management skills.
  • Experience in optimizing landing pages and user funnels.
  • Professional and proactive work ethic.
  • Solid knowledge of website analytics tools.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
Estimated Salary Range: $85,000 - $110,000 per yearBenefits:
  • A competitive salary range.
  • A comprehensive benefits package.
  • Opportunities for professional growth and development.


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