Global Campaign Strategy Manager
hace 12 horas
We are looking for a seasoned marketing professional to join our team as a Global Campaign Manager.
Job Description:As a key member of our Strategy & Marketing consumer team, you will be responsible for developing and implementing global marketing communication strategies and campaigns for the category leader in smart connected lighting: Philips Hue.
This role involves analyzing brand health and key KPIs, defining cluster regions, and creating strategic plans to grow the brand in those areas. You will work closely with the global media agency to develop a global media framework that guides local markets in their media briefs.
In addition, you will co-create the brand communication strategy for Philips Hue, define messaging frameworks across the Consumer Experience Journey, and plan required campaigns, deliverables, and assets per touchpoint and channel.
You will also support product launches by defining strategic message architecture and refining key product propositions. This includes delivering all content needed for launch, including PDP content, etailer content, and coordinating with in-house specialists its launch in organic touchpoints.
Your expertise will be crucial in ensuring consistent and accurate messaging across all assets.
A strong consumer and digital marketing background, preferably with 10+ years of related experience, is essential for this role. You should have a high level of English written and spoken skills and be well-versed in both brand building and performance marketing.
Experience in regional and global organizations would be a plus, as would experience in developing consumer campaigns from start to finish.
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