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Global Marketing Director for Enterprise Solutions

hace 2 meses

Madrid Centro, Madrid, España Straumann Group A tiempo completo

About Straumann Group:

The Straumann Group is a global leader in the development, manufacturing, and supply of dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic, and preventive dentistry.

Culture and Values:

The Straumann Group fosters a culture of trust and collaboration, embracing diversity, promoting agility, learning, and innovation, creating opportunities, and encouraging responsibility and ownership. The company's culture is driven by a player-learner mindset, which it seeks to inspire and nurture in every employee.

Enterprise Solutions:

Straumann Group Enterprise Solutions develops long-term business partnerships with large-scale Dental Support Organizations (DSOs) globally. Leveraging Straumann Group brands and services across all product segments, Enterprise Solutions aims to be the leading partner of choice for DSOs by offering winning business concepts and differentiated solutions and services.

Job Purpose:

The Global Enterprise Solutions Marketing Manager is responsible for the implementation and continuous development of the global marketing plan and strategy for Straumann Group Enterprise Solutions' portfolio dedicated to DSO customers. This includes the establishment of the solutions and services portfolio value proposition.

Key Responsibilities:

  1. Develop and Implement Marketing Strategies: Execute and continuously develop the global marketing plan and strategy for the Straumann Group Enterprise Solutions portfolio elements.
  2. Campaign Management: Manage marketing campaigns for specified solutions and services, including upcoming launches and brand management to ensure customers understand our value propositions.
  3. Content Creation and Management: Lead the updating and maintenance of campaign content, product catalogues, and online presence in collaboration with relevant stakeholders.
  4. Marketing Assets Development: Develop marketing assets and collaterals to support successful Limited Market Releases (LMR) and Full Market Releases (FMR).
  5. Lead Generation: Drive the generation of sales leads through marketing programs and lead-generation activities.
  6. Market Analysis: Analyze global market trends, consumer behaviors, and competitor activity to identify opportunities and adjust marketing plans accordingly.
  7. Sales Enablement Support: Ensure sales teams are equipped with the necessary tools and training assets to engage with dental professionals effectively.
  8. Regulatory Compliance: Ensure all marketing and communication materials comply with regulatory and legal standards in collaboration with relevant stakeholders.
  9. Performance Monitoring: Monitor key performance indicators (KPIs) to measure marketing initiatives' effectiveness and adjust strategies as needed.

Qualifications:

  1. Education: Master's or University degree (specialization in Marketing/Branding is an advantage).
  2. Experience: 3+ years in downstream product marketing, preferably in the dental industry. Experience in managing global marketing initiatives and understanding regional market differences.
  3. Skills: Excellent analytical, problem-solving, and project management skills. Strong leadership and communication abilities with a data-driven approach to decision-making. Experienced in working in a matrix organization and working in a global setup with strong customer focus.
  4. Language: Fluency in English (written and spoken) is a must; additional languages (e.g., Spanish, French, Italian) are advantageous.

This position requires a proactive, collaborative, and innovative individual capable of working in a dynamic and fast-paced environment. The Global Enterprise Solutions Marketing Manager will play a crucial role in aligning marketing strategies with Straumann Group's vision and driving growth within the DSO segment.

Employment Type: Full Time

Travel Percentage: 0 - 30%