Sales Director for B2C Segment

hace 3 días

Madrid, Madrid, España Total A tiempo completo
Job Summary:

As a Sales Director for the B2C segment, you will be responsible for defining and implementing the sales strategy to drive business growth in the consumer market. You will lead a team of sales professionals and work closely with cross-functional teams to develop and execute sales plans that meet business objectives.

Key Responsibilities:
  • Define the sales strategy in the B2C segment, including segmentation, bid positioning, and differentiation strategies.
  • Analyse internal and external situations to inform sales decisions.
  • Contribute to the definition of the B2C commercial business plan for approval by the B2C P&L Director.
  • Implement the sales and commercial strategy of the B2C segment, including managing the customer portfolio and its margin.
  • Design and execute sales campaigns, defining targets and working with the Pricing & Analytics Manager to implement and launch new products in the B2C segment.
  • Identify market opportunities and prioritise the development of new B2C products.
  • Set the final pricing for customers and oversee the development of commercial actions using market knowledge.
  • Ensure market studies are conducted to develop the business and define the Customer Journey in the selling process.
  • Oversee the pinpointing and realisation of partnership opportunities with other companies and select suppliers for external channels.
  • Define targets, ensure the development of the strategy, and approve the budget.
  • Guarantee the application of operational and functional policies, establish relevant criteria, and decide on expenditure, investment, and income forecasts.
  • Analyse opportunities and threats, drive and guarantee coordination or harnessing synergies with other units, and represent and defend the interests of TotalEnergies in Spain.


Context & Environment:
TotalEnergies (PGE Spain) has 2.6 million B2C customer contracts, 30,000 B2B customer contracts, a power plant with two gas combined cycle units, and is the 4th gas and power supplier in Spain. Operating within a high volume-low margin activity where key areas of the positions responsibility are critical to profitability. Fast moving and highly competitive environment with complex products and services required to meet market demand. Sophisticated contractual positions and volatile markets demand controlled risk taking within given parameters.

External Relations:
Sales channels, partners, other external suppliers, companies of the sector, and companies from other sectors.

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