Digital Marketing Strategist for Supply Chain Due Diligence
hace 3 semanas
**Company Overview**
Lrqa is a pioneering platform in the supply chain due diligence space, aiming to revolutionize the way businesses approach risk management. We're seeking an experienced Digital Marketing Strategist to join our team and contribute to our growth.
**Job Description**
We are looking for a skilled Digital Marketing Strategist to develop and implement a cross-channel digital marketing strategy that drives brand awareness, generates leads, and optimizes the marketing and sales funnel. The successful candidate will be responsible for creating a market-leading search strategy, building a strong social presence, and analyzing user experience on our platform.
**Key Responsibilities**
• Develop and execute a comprehensive digital marketing strategy aligned with business objectives
• Design and implement a search engine optimization (SEO) plan to improve online visibility
• Create and manage paid advertising campaigns across various channels, including Google Ads and social media platforms
• Analyze user experience on our platform using tools like HotJar and provide actionable insights to improve user engagement
• Collaborate with the product team to identify areas for improvement and propose solutions
• Work closely with the commercial and customer success teams to optimize workflows and reporting in CRM
**Required Skills and Qualifications**
To succeed in this role, you'll need:
• Proven experience in digital marketing, with a focus on search engine marketing (SEM), SEO, and social media advertising
• Strong analytical skills, with the ability to collect, analyze, and interpret data from various sources
• Excellent communication and project management skills, with the ability to work independently and collaboratively as part of a team
• Familiarity with marketing automation tools, such as Pardot, and CRM software, like SalesForce or Microsoft Dynamics
• A bachelor's degree in marketing, business, or a related field, or equivalent experience
**Benefits**
We offer a competitive salary of $120,000 per year, reflecting your skills and experience. Our company culture values innovation, collaboration, and continuous learning, providing opportunities for growth and professional development. Occasional international travel may be required, but we prioritize remote work options to ensure flexibility and work-life balance.
**Others**
In this role, you'll have the opportunity to work on cutting-edge projects, collaborate with a talented team, and make a meaningful impact on our business growth. If you're passionate about digital marketing and supply chain due diligence, we'd love to hear from you
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