Digital Trade Manager for Product

hace 2 semanas

Valencia, Valencia, España G-Star Raw A tiempo completo

About G-Star Raw

G-Star Raw is a denim-driven fashion brand that thrives on innovation and progress. We're a team of creative, curious, and caring minds who think beyond fashion and strive to make a positive impact on people and the planet.

The Role

We're seeking a highly skilled Digital Trade Manager for Product to join our E-commerce Trade team. As a key member of our team, you'll be responsible for presenting a product range that exceeds customer expectations. Your primary focus will be on product performance analysis, ensuring that e-commerce requirements are incorporated into the buying process, and defining the go-to-market strategy for our ranges.

Key Responsibilities

  • Assortment & Trading
    • Collaborate with internal stakeholders, including Buying and Planning, to ensure an optimal assortment for our online channels.
    • Provide analysis in accordance with the buying calendar to ensure requirements can be incorporated.
    • Work with relevant stakeholders to ensure promotional assortments match our commercial aspirations.
    • Analyze promotional performance and suggest improvements that enhance commercial performance, including marginal optimization and sell-through.
  • Onsite Merchandising Strategy
    • Develop a visual merchandising strategy that takes account of brand campaigns, trade activations, and assortment variations.
    • Adjust ranking cocktails to optimize pages and perform ongoing analysis to ensure commercial delivery.
    • Align with optimization teams on the best implementation of product recommendations, including 'complete the look' and 'you may also like'.
    • Work with regional owners (internal and external) to ensure visual merchandising, search, & recommendations reflect local customer needs.
    • Incorporate new technologies, including AI and Personalization.
    • Embrace a test-and-learn mentality to continually improve customer experience and deliver additional revenue.

Requirements

The ideal candidate has a deep understanding of e-commerce merchandising, is commercially savvy, and thrives in a dynamic, fast-paced environment.

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