Product Marketing Strategist

hace 4 semanas

Valencia, Valencia, España Importante Empresa A tiempo completo
About the Role

Canonical is seeking a Product Marketing Lead to spearhead the development of marketing strategies and go-to-market plans for its global portfolio. This is a hands-on, multi-disciplinary position requiring close collaboration with product, engineering, sales, and marketing teams.

Key Responsibilities
  • Manage a team of product marketing managers covering Canonical's portfolio, including Cloud, IoT, Applications, Ubuntu, and Security.
  • Lead the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • Prioritize and orchestrate team activities to maximize overall pipeline generation and individual product growth.
  • Conceive and execute customer base communications and marketing programs to acquire new users, upsell, and cross-sell into the large customer base.
  • Collaborate with data science teams to create and improve strategies that drive traffic to content, optimizing marketing funnels.
  • Monitor the competitive landscape to define a portfolio and product positioning that differentiates Canonical.
Requirements
  • Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams.
  • Conversant in go-to-market strategies and methodologies.
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders.
  • Excellent verbal and written communication skills, strong content marketer.
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
  • Growth mindset - someone who is not afraid to think big and take on risk.
About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source.

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