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Data and AI Product Marketing Strategist
hace 2 meses
Moffatt & Nichol is a leading global infrastructure advisor specializing in the planning and design of facilities that shape and serve our coastlines, harbors, and rivers. With a commitment to design innovation since 1945, Engineering News-Record (ENR) has ranked the company No. 1 in Marine and Port Facilities and among the Top 50 Designers in International Markets.
Job SummaryWe are seeking a Technology Marketing Manager to lead the creation and delivery of marketing campaigns for our software solutions. As a key member of our Marketing team, you will collaborate with our team of software developers, product managers, and data scientists to promote our products and drive business growth.
Key Responsibilities- Research market trends in maritime supply chain logistics and identify client needs, solution gaps, and business objectives.
- Work with software development team, product managers, and marketing team members to develop go-to-market strategy and plan and implement marketing campaigns to increase brand awareness.
- Anticipate client pain points and tailor brand messaging accordingly, developing and delivering content marketing, advertising, and product positioning plans.
- Define necessary marketing activities to acquire new and retain existing clients, supporting client onboarding experience and working with the Vice President, Marketing to plan, allocate, and control marketing campaign and product launch budgets.
- Oversee and participate in day-to-day promotional activities, including website content, SEO, thought leadership articles and white papers, social media, conference presentation materials, and other collateral.
Bachelor's degree in Marketing, Advertising, Communications, or Business.
