Lead Mobile Growth Marketing Strategist
hace 2 días
About Us
At Promote Project, we are committed to empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world.
The Role
We're seeking an experienced Senior Mobile Growth Marketing Manager to spearhead our mobile app growth strategy. This role involves driving user acquisition and engagement for our mobile app through paid channels, App Store Optimization (ASO), push notifications, and attribution. You'll work closely with our product, analytics, and growth engineering teams to ensure our mobile app reaches new heights.
Your Responsibilities
- Manage and optimize all paid acquisition channels to drive app installs and user engagement.
- Develop and implement ASO strategies to improve our app's visibility and conversion rates in app stores.
- Set up and maintain accurate attribution models to measure the effectiveness of our marketing efforts.
- Own the Mobile App commercial results, serving as the go-to person for everything related to the app.
- Work collaboratively with cross-functional teams to align on goals and execute growth initiatives.
- Analyze performance data to identify trends, insights, and opportunities for growth.
- Stay up-to-date with industry trends and best practices to continuously improve our mobile growth strategies.
About You
We're looking for a seasoned professional with a strong understanding of mobile growth (+5 years) and experience in paid channels, ASO, push notifications, and attribution. You should have excellent communication and collaboration skills, as well as a passion for testing new ideas and driving continuous improvement. A salary of $120,000 - $150,000 per year is available for this position, making it an attractive opportunity for those looking to advance their careers in the field of mobile growth marketing.
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