CRM Specialist

hace 1 mes

Valencia, Valencia, España Blu Selection A tiempo completo
Unlock Your Potential as a CRM Specialist

Blu Selection is seeking a highly skilled CRM Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing CRM strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Oversee the global CRM calendar, ensuring seamless execution of newsletters, SMS, and app push notifications.
  • Analyze and report on newsletter results, focusing on engagement, customer lifetime value, and CRM KPIs.
  • Collaborate with brand, design, product, and e-commerce teams to create and execute newsletter campaigns and CRM initiatives.
  • Lead A/B testing for CRM communications, optimizing based on KPIs and sharing best practices.
  • Coordinate quarterly planning with brand, product, and trade teams for CRM campaigns.
  • Develop quarterly forecasts, monitor CRM performance, and align with stakeholders on action points.
  • Support local marketing teams with regional CRM initiatives and ensure best practices.
  • Manage the CRM calendar and initiatives for the loyalty program, in collaboration with brand and trade teams.
  • Supervise and mentor CRM interns.
Requirements:
  • Fluent English speaker, with another EU language a plus.
  • At least 3 years of experience in CRM-related positions.
  • Bachelor's or master's degree in Marketing, Communication, or a related field.
  • Expertise in the latest trends in email marketing and competitor analysis.
  • Strong communication and stakeholder management skills.
  • Advanced planning and attention-to-detail skills.
  • Preferable knowledge of Exponea/Bloomreach and basic HTML and SQL.
What We Offer:
  • Work for a pioneering fashion brand.
  • Permanent Contract.
  • Full-time position, Mon-Fri.
  • Hybrid work model.
  • Competitive salary and benefits (private health insurance, WFH allowance, employee shop allowance).
  • Access to learning platforms for professional development.

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