CRM Expert

hace 1 mes

Valencia, Valencia, España Blu Selection A tiempo completo
Unlock Your Potential as a CRM Specialist

Are you a marketing enthusiast with a passion for data-driven decision making? Do you have a knack for creating engaging customer experiences? We're looking for a talented CRM Specialist to join our team at Blu Selection

About the Role:

As a CRM Specialist, you will be responsible for overseeing our global CRM calendar, analyzing and reporting on newsletter results, and collaborating with cross-functional teams to create and execute CRM initiatives. You will also lead A/B testing for CRM communications, optimize based on KPIs, and share best practices with the team.

Key Responsibilities:

  • Oversee the global CRM calendar for newsletters, SMS, and app push notifications
  • Analyze and report on newsletter results, focusing on engagement, customer lifetime value, and CRM KPIs
  • Collaborate with brand, design, product, and e-commerce teams to create and execute newsletter campaigns and CRM initiatives
  • Lead A/B testing for CRM communications, optimizing based on KPIs and sharing best practices
  • Coordinate quarterly planning with brand, product, and trade teams for CRM campaigns
  • Develop quarterly forecasts, monitor CRM performance, and align with stakeholders on action points
  • Support local marketing teams with regional CRM initiatives and ensure best practices
  • Manage the CRM calendar and initiatives for the loyalty program, in collaboration with brand and trade teams
  • Supervise and mentor CRM interns

Requirements:

  • Fluent English speaker, another EU language is a plus
  • At least 3 years of experience in CRM-related positions
  • Bachelor's or master's degree in Marketing, Communication, or a related field
  • Expertise in the latest trends in email marketing and competitors
  • Strong communication and stakeholder management skills
  • Advanced planning and attention-to-detail skills
  • Preferable knowledge of Exponea/Bloomreach and basic HTML and SQL

What We Offer:

  • Competitive salary and benefits (private health insurance, WFH allowance, employee shop allowance)
  • Access to learning platforms for professional development
  • Hybrid work model
  • Permanent contract

About Us:

Blu Selection is a pioneer in the fashion industry, pushing boundaries and setting new standards. Our dynamic, innovative, and inclusive work environment celebrates creativity and individuality. We currently have offices in Spain and the Netherlands.

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