Crm Specialist

hace 2 semanas

Valencia, Valencia, España G-Star A tiempo completo
Global CRM Specialist

We're looking for a talented Global CRM Specialist to join our team at G-Star. As a specialist in CRM campaigns, you'll be responsible for developing and executing global brand and seasonal campaigns, analyzing consumer journeys, and optimizing online visits, conversion, and revenue.

Key Responsibilities:
  • Manage the global CRM calendar for our different CRM channels (newsletter, SMS, app push notification)
  • Continuous analysis and reporting of newsletter results on CRM KPIs and its effect on engagement, customer lifetime value, and the database
  • Brief, create, and plan newsletter campaigns and CRM initiatives, working together with brand, design, product, and e-commerce trade & product teams
  • Own the A/B test roadmap for all CRM communications
  • Look closely at KPIs and how to optimize our communications
  • Share and rollout best practices with important stakeholders
  • Lead the quarterly alignment process with brand, product, and trade teams for the planning and creation of all CRM campaigns and initiatives
  • Create quarterly forecasting and monitor CRM performance
  • Align with stakeholders on action points
  • Support & align with local marketing teams on regional CRM calendar and initiatives, while making sure best practices are applied
  • Work on initiatives and the calendar for CLUB-G members (our loyalty program)

As a Global CRM Specialist, you'll be part of our Global CRM team and based in Valencia. You'll work closely with our marketing and e-commerce teams to coordinate content and create engaging campaigns that drive results.

We're looking for someone with a great eye for design, but also capable of understanding and digesting numbers. You'll be responsible for creating and building newsletters, working closely with our teams to ensure seamless execution.

If you're passionate about CRM and have a keen eye for detail, we'd love to hear from you.

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