Crm Specialist

hace 2 días

Valencia, Valencia, España G-Star Raw A tiempo completo
About G-Star Raw

We're a denim-driven company that's passionate about innovation and progress. Our DNA is rooted in creativity, curiosity, and care for people and the planet. We believe that denim can be a force for good, and we're looking for like-minded individuals to join our team.

Job Title: Crm Specialist

We're seeking a skilled Crm Specialist to join our Global CRM team in Valencia. As a key member of our team, you'll be responsible for developing and executing global brand & seasonal CRM campaigns that drive engagement, conversion, and revenue.

Key Responsibilities:
  • Manage the global CRM calendar for our different CRM channels (newsletter, sms, app push notification)
  • Continuous analysis and reporting of newsletter results on CRM KPI's and its effect on engagement, customer lifetime value, and the database
  • Brief, create and plan newsletter campaigns and CRM initiatives, whilst working together with brand, design, product, and e-commerce trade & product teams
  • Own the A/B test roadmap for all CRM communications
  • Look closely at KPI's and how to optimize our communications
  • Share and rollout best practices with important stakeholders
  • Lead the quarterly alignment process with brand, product, and trade teams for the planning and creation of all CRM campaigns and initiatives
  • Create quarterly forecasting and monitor CRM performance
  • Align with stakeholders on action points
  • Support & align with local marketing teams on regional CRM calendar and initiatives, whilst making sure best practices are applied
  • Work on initiatives and the calendar for CLUB-G members (our loyalty program)
Requirements:
  • Strong understanding of CRM principles and practices
  • Excellent analytical and problem-solving skills
  • Ability to work in a fast-paced environment and prioritize tasks effectively
  • Strong communication and collaboration skills
  • Experience with email marketing automation tools and platforms
  • Knowledge of data analysis and reporting tools
What We Offer:

We offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive salary and benefits package. If you're passionate about denim, marketing, and innovation, we'd love to hear from you

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