Crm Specialist

hace 4 semanas

Valencia, Valencia, España G-Star Raw A tiempo completo
About the Role

We are seeking a highly skilled Crm Specialist to join our Global CRM team in Valencia. As a key member of our team, you will be responsible for developing and executing global brand & seasonal CRM campaigns, analyzing consumer journeys, and optimizing online visits, conversion, and revenue.

Key Responsibilities
  • Manage the global CRM calendar for our different CRM channels (newsletter, sms, app push notification)
  • Continuous analysis and reporting of newsletter results on CRM KPI's and its effect on engagement, customer lifetime value, and the database
  • Brief, create and plan newsletter campaigns and CRM initiatives, whilst working together with brand, design, product, and e-commerce trade & product teams
  • Own the A/B test roadmap for all CRM communications
  • Look closely at KPI's and how to optimize our communications
  • Share and rollout best practices with important stakeholders
  • Lead the quarterly alignment process with brand, product, and trade teams for the planning and creation of all CRM campaigns and initiatives
  • Create quarterly forecasting and monitor CRM performance
  • Align with stakeholders on action points
  • Support & align with local marketing teams on regional CRM calendar and initiatives, whilst making sure best practices are applied
  • Work on initiatives and the calendar for CLUB-G members (our loyalty program)
Requirements
  • Master's or Bachelor's degree in Marketing, Communication, or related technology field
  • 3 years of experience in a CRM-related position
  • Proof of expertise in email marketing, campaign management, driving conversion, and knowledge of A/B testing
  • You are the specialist on the latest trends in email marketing and always keep an eye on competitors
  • You have a great eye for design but you're also very driven by numbers
  • Preferable knowledge of Exponea/Bloomreach and basic HTML & SQL
  • Strong communication and stakeholder management skills
  • Advanced planning and attention-to-detail skills
What We Offer
  • A competitive salary
  • A clothing budget to showcase your personal style while representing G-STAR
  • A fully paid private medical insurance
  • Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance
  • Free access to leading learning and development platforms like Udemy and Goodhabitz
What's Next

During this job application, we will ask you to play a couple of short neuroscientific games. These games provide you with the opportunity to showcase your potential, talents, and personality.

As a result, we can ensure equal opportunities for everyone who applies, by evaluating everyone based on objective, scientifically proven insights rather than gut feeling.

As we value personal growth and transparency, we will make sure you receive your results on the games as well

When we hopefully find what we are looking for, we will get in touch with you and if it's a good fit, we'll plan our first interview.

If this goes well, we might follow up with a business case to prepare and present during a second interview.

When we're ready to commit to each other, we'll finalize the terms we've discussed and we'll explain to you how to order your first pair of jeans from the G-STAR employee store.

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