Crm Specialist

hace 2 semanas

Valencia, Valencia, España G-Star Raw A tiempo completo
Role Overview

We are seeking a highly skilled and experienced CRM Specialist to join our Global CRM team in Valencia. As a key member of our team, you will be responsible for developing and executing global brand and seasonal CRM campaigns, analyzing consumer journeys, and optimizing online visits, conversion, and revenue.

You will be the specialist in planning, briefing, and executing all CRM campaigns, creating audiences, setting up campaigns, and reporting on results. You will work closely with our marketing and ecommerce teams to coordinate content and ensure seamless execution.

We are looking for a candidate with a strong background in email marketing, campaign management, and driving conversion. You should have a great eye for design and be driven by numbers. Knowledge of Exponea/Bloomreach and basic HTML & SQL is a plus.

Responsibilities
  • Manage the global CRM calendar for our different CRM channels (newsletter, sms, app push notification)
  • Continuous analysis and reporting of newsletter results on CRM KPI's and its effect on engagement, customer lifetime value, and the database
  • Brief, create and plan newsletter campaigns and CRM initiatives, whilst working together with brand, design, product, and e-commerce trade & product teams
  • Own the A/B test roadmap for all CRM communications
  • Share and rollout best practices with important stakeholders
  • Lead the quarterly alignment process with brand, product, and trade teams for the planning and creation of all CRM campaigns and initiatives
  • Create quarterly forecasting and monitor CRM performance
  • Align with stakeholders on action points
  • Support & align with local marketing teams on regional CRM calendar and initiatives, whilst making sure best practices are applied
  • Work on initiatives and the calendar for CLUB-G members (our loyalty program)
Requirements
  • Master's or Bachelor's degree in Marketing, Communication, or related technology field
  • 3 years of experience in a CRM-related position
  • Proof of expertise in email marketing, campaign management, driving conversion, and knowledge of A/B testing
  • You are the specialist on the latest trends in email marketing and always keep an eye on competitors
  • You have a great eye for design but you're also very driven by numbers
  • Preferable knowledge of Exponea/Bloomreach and basic HTML & SQL
  • Strong communication and stakeholder management skills
  • Advanced planning and attention-to-detail skills
What We Offer

We offer a competitive salary, a clothing budget to showcase your personal style while representing G-STAR, a fully paid private medical insurance, flexibility to work from home up to 2 days per week, and free access to leading learning and development platforms like Udemy and Goodhabitz.

We value personal growth and transparency, and we will make sure you receive your results on the games as well. When we hopefully find what we are looking for, we will get in touch with you and if it's a good fit, we'll plan our first interview.

If this goes well, we might follow up with a business case to prepare and present during a second interview. When we're ready to commit to each other, we'll finalize the terms we've discussed and we'll explain to you how to order your first pair of jeans from the G-STAR employee store.

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