Digital Marketing Campaign Specialist

hace 3 semanas


Madrid, Madrid, España Signify A tiempo completo

At Signify, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. We're shaping tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals.

Job Description

We're looking for a Digital Marketing Campaign Specialist to join our team in Madrid, Spain. As a key member of our marketing department, you will play a crucial role in creating a wide variety of digital marketing campaigns geared towards personalization, including lifecycle campaigns, triggered campaigns, monthly planned campaigns, and more.

You will be responsible for ensuring design and layouts of campaigns are user and mobile-friendly and continuously optimized. You'll also test every campaign with clearly set hypotheses and a data-driven approach, proofreading and double-checking before sending out campaigns. Additionally, you'll activate campaigns using automation tools and provide inputs to the design team on optimizing layouts.

Your responsibilities will also include monitoring the sender score, spam score, un-subscription lists, and other hygiene indicators. You'll maintain the health of the database through smart segmentation to avoid saturation, track and analyze campaign results, and proactively share inputs and best practices with the team on a daily and weekly basis.

You will support the Personalization Lead and team with initiatives, including continual optimization of personalization strategy, platform, and related processes.

Requirements

  • Technical: Minimum 2+ years' experience with proven success in executing highly targeted or personalized email, in-app, push, and web marketing campaigns in a fast-paced environment.
  • Prior experience with marketing automation tools (e.g., Adobe, Braze, Oracle).
  • Familiarity with CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.
  • Basic understanding of data segmentation and data attribution.
  • SQL knowledge is preferred.
  • Intermediate HTML skills.

What You'll Get in Return

We're offering multiple opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

The estimated salary for this position is around €60,000 per year, considering the location and industry standards.



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