Digital Marketing Specialist
hace 1 semana
**Job Overview**
We are seeking a highly skilled Digital Marketing Specialist to join our International Paid Media team in Madrid, Spain. As a Paid Media Account Manager responsible for the Belgian market, you will drive qualified leads for our Sales team through various paid media channels.
**Key Responsibilities**
- Create and execute digital marketing campaigns that generate inbound traffic and drive qualified leads for our Sales team.
- Research and improve aspects of campaign features, including audience research, website research, campaign structure, and funnel optimization.
- Analyze and optimize paid media campaign performance, delivering recommendations for next steps based on data.
- Collaborate with the sales and design teams to test new creative ideas and propose innovative solutions.
**Performance Monitoring**
Closely monitor campaign performance and clearly present and interpret different KPIs as well as ROI. Develop and implement strategies to maximize conversions and minimize costs at each stage of the funnel.
**Requirements**
To be successful in this role, you should have:
- Excellent knowledge of digital marketing principles and best practices.
- Strong analytical skills and ability to interpret data-driven insights.
- Experience with Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, and other digital marketing platforms.
- Ability to work collaboratively with cross-functional teams.
**What We Offer**
We offer a competitive salary of approximately €45,000 - €60,000 per year, depending on experience, plus benefits and opportunities for professional growth.
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