Digital Marketing Campaign Specialist
hace 1 día
About Signify
We're a global leader in lighting, breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. With a rich 125+ year legacy, we're committed to shaping the future of our planet.
Salary: $60,000 - $90,000 per annum (dependent on experience)
Description
As a Digital Marketing Campaign Specialist at Signify, you'll create and execute highly targeted and personalized digital marketing campaigns across email, in-app, push, and web channels. Our ideal candidate has a strong background in marketing automation tools, with a minimum of 2+ years' experience delivering successful campaigns in a fast-paced environment.
Key Responsibilities:
- Develop and execute campaign strategies aligned with business objectives
- Collaborate with design teams to optimize layouts and improve user engagement
- Utilize data analytics to track and analyze campaign results
- Ensure adherence to CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
- Stay up-to-date with industry trends and best practices in digital marketing
Requirements:
- Technical expertise in marketing automation tools, such as Adobe, Braze, or Oracle
- Strong SQL skills and basic understanding of data segmentation and attribution
- Intermediate HTML skills and ability to troubleshoot technical issues
- Excellent time management, problem-solving, and communication skills
- Ability to work collaboratively as part of a team and adapt to changing priorities
Benefits:
- Multiple opportunities for career development, including mentoring, coaching, and stretch assignments
- Access to customized online programs and on-the-job experiences for continuous learning
- Competitive salary and benefits package, including medical insurance, retirement plan, and paid time off
- Dynamic international exposure for ambitious profiles
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