Digital Marketing Campaign Strategist
hace 1 día
About Sagan
Sagan is an innovative company dedicated to bridging the gap between global talent and US-based businesses. We connect candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies.
Job Description
We are seeking an experienced Digital Marketing Campaign Strategist to develop, manage, and optimize advertising campaigns across Google Ads and Facebook Ads. This role involves creating and executing email marketing campaigns using Klaviyo, alongside supporting e-commerce strategies for Shopify stores.
Key Responsibilities:
- Advertising Campaign Management: Develop, manage, and optimize campaigns on Google Ads and Facebook Ads to maximize ROI. Plan and execute ad strategies aligned with business objectives and audience segmentation. Monitor and analyze campaign performance, providing actionable insights for improvement.
- Email Marketing and Automation: Design and implement email campaigns using Klaviyo, leveraging automation and personalization. Create engaging email content aligned with brand voice and objectives. Track and refine email campaign strategies to improve engagement and conversions.
- E-Commerce Strategy: Manage and optimize Shopify stores, focusing on customer experience and conversion rates. Collaborate with the e-commerce team to drive traffic and sales through targeted campaigns. Utilize analytics tools to enhance store performance.
- Data Analysis and Reporting: Analyze performance across platforms, preparing detailed reports with actionable insights. Present results to stakeholders and recommend optimization strategies.
- Cross-Functional Collaboration: Collaborate with design, content, and sales teams to align campaigns with overall marketing goals. Ensure cohesive messaging across all marketing channels.
Required Skills and Qualifications:
- 3+ years of experience managing Google Ads and Facebook Ads campaigns.
- Proficiency in Klaviyo for email marketing, including automation and segmentation.
- Familiarity with Shopify and e-commerce strategies.
- Strong analytical skills with experience using Google Analytics and Facebook Business Manager.
- SEO and copywriting skills.
Salary Range: up to 1800 USD per month.
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