Digital Marketing Specialist
hace 16 horas
At Selectra, we are committed to delivering exceptional digital marketing experiences. We are seeking a skilled Digital Marketing Specialist to join our team in Madrid, Spain.
Job Description:
We are looking for a highly motivated and results-driven Digital Marketing Specialist to drive the growth of our Belgian market. The successful candidate will be responsible for developing and executing paid media campaigns across various channels, including Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, and more.
Your Mission:
Your primary objective is to grow our Belgian market by leveraging paid media channels to drive qualified leads for our Sales team. To achieve this, you will need to stay up-to-date with industry trends, best practices, and platform-specific features to optimize campaign performance.
Key Responsibilities:
- Create, execute, and manage digital marketing campaigns that generate inbound traffic and drive qualified leads
- Test and propose new creative ideas in collaboration with the paid acquisition team, Sales team, and design teams
- Research and improve aspects of campaign features, such as audience research, website research, campaign structure, and funnel optimization
- Analyze and provide recommendations for next steps based on data-driven insights
- Develop and optimize landing pages using our CMS, online forms software, and internal tools
- Aid in tracking and analyzing the sales funnel acquisition
- Conduct market research, benchmarking, and assist with special operations projects
- Stay informed of best practices and relevant industry trends
Performance Monitoring:
Closely monitor campaign performance, clearly present and interpret different KPIs, and maintain a strong focus on ROI.
Requirements:
- Proven experience in digital marketing, preferably in a paid media environment
- Familiarity with Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, and other digital marketing platforms
- Strong understanding of performance metrics, such as CPC, CPA, CPL, AOV, and others
- Excellent analytical and problem-solving skills
- Ability to work collaboratively in a fast-paced start-up environment
Salary: €40,000 - €50,000 per annum (dependent on experience)
Location: Madrid, Spain
About Selectra:
Selectra is a leading provider of digital marketing solutions. Our mission is to deliver exceptional customer experiences through innovative and effective digital marketing strategies.
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