Assistant Director of Sales and Marketing for Luxury Resorts

hace 4 semanas


Madrid, Madrid, España Accor A tiempo completo
Job Title: Assistant Director of Sales and Marketing for Luxury Resorts

Company Description: Fairmont La Hacienda, a luxurious resort in Costa del Sol, is set to redefine luxury hospitality. Our resort boasts stunning sea views, expansive outdoor areas, and world-class golf courses.

Job Description:

Scope and Objectives: As Assistant Director of Sales and Marketing, your role is pivotal in fostering business growth and executing sales strategies tailored to the luxury segment.

Main Responsibilities:

  • Develop strong business relations by achieving leisure rooms' revenues targets in line with the S&M budget.
  • Communicate the hotel image to existing and potential customers at all times.
  • Stay well-versed in hotel offerings, rates, and promotions, actively promoting our services and amenities.
  • Identify periods of high demand and implement targeted offers to specific markets, coordinating peak booking campaigns.
  • Conduct thorough market analysis to recommend tactics and maintain our competitive edge.
  • Drive leisure sales through various channels, including wholesalers, retailers, and consortia.
  • Represent the resort at trade shows, exhibitions, and sales calls.
  • Contribute to the development of sales action plans, sales meetings, and special packages.
  • Ensure accurate and timely submission of administrative reports, such as sales call schedules and month-end reports.
  • Collaborate with the Director of Sales to explore new markets and prepare compelling proposals.
  • Maintain comprehensive CRM records to support sales activities reporting.
  • Participate in weekly sales and revenue meetings, offering insights and tactical promotions.
  • Oversee proposal management within 24 hours, coordinating with the reservations department for timely responses.
  • Uphold departmental and hotel standard operating procedures.
  • Proactively identify and pursue new sales opportunities, nurturing relationships with key stakeholders.
  • Foster strong relationships with Accor GSO and other industry partners, such as Convention Bureau or local administrations.
  • Mentor and share expertise with the leisure sales team.
  • Ensure consistently high levels of guest satisfaction, personally attending to guest needs.
  • Utilize CRM daily to enhance best practices and manage assigned portfolio.
  • Foster cross-departmental communication to address guest feedback effectively.


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