Assistant Director of Sales and Marketing for Luxury Resorts
hace 4 semanas
Company Description: Fairmont La Hacienda, a luxurious resort in Costa del Sol, is set to redefine luxury hospitality. Our resort boasts stunning sea views, expansive outdoor areas, and world-class golf courses.
Job Description:Scope and Objectives: As Assistant Director of Sales and Marketing, your role is pivotal in fostering business growth and executing sales strategies tailored to the luxury segment.
Main Responsibilities:
- Develop strong business relations by achieving leisure rooms' revenues targets in line with the S&M budget.
- Communicate the hotel image to existing and potential customers at all times.
- Stay well-versed in hotel offerings, rates, and promotions, actively promoting our services and amenities.
- Identify periods of high demand and implement targeted offers to specific markets, coordinating peak booking campaigns.
- Conduct thorough market analysis to recommend tactics and maintain our competitive edge.
- Drive leisure sales through various channels, including wholesalers, retailers, and consortia.
- Represent the resort at trade shows, exhibitions, and sales calls.
- Contribute to the development of sales action plans, sales meetings, and special packages.
- Ensure accurate and timely submission of administrative reports, such as sales call schedules and month-end reports.
- Collaborate with the Director of Sales to explore new markets and prepare compelling proposals.
- Maintain comprehensive CRM records to support sales activities reporting.
- Participate in weekly sales and revenue meetings, offering insights and tactical promotions.
- Oversee proposal management within 24 hours, coordinating with the reservations department for timely responses.
- Uphold departmental and hotel standard operating procedures.
- Proactively identify and pursue new sales opportunities, nurturing relationships with key stakeholders.
- Foster strong relationships with Accor GSO and other industry partners, such as Convention Bureau or local administrations.
- Mentor and share expertise with the leisure sales team.
- Ensure consistently high levels of guest satisfaction, personally attending to guest needs.
- Utilize CRM daily to enhance best practices and manage assigned portfolio.
- Foster cross-departmental communication to address guest feedback effectively.
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