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CRM Senior Specialist

hace 2 meses


Madrid Centro, Madrid, España Merck Gruppe - MSD Sharp & Dohme A tiempo completo
About the Role

We are seeking a highly skilled CRM Senior Specialist to join our team at Merck Gruppe - MSD Sharp & Dohme. As a key member of our organization, you will play a critical role in supporting our Omnichannel Strategy – CRM area to coordinate business as usual activities and consolidate and evolve our CRM landscape.

Main Responsibilities
  1. Data Management and Compliance: Responsible for data management and processing data change requests with customer data, ensuring data collection and accuracy across our CRM ecosystem.
  2. CRM Compliance: Understand CRM compliance with Data Protection and Privacy Laws (GDPR) and act in accordance with these when conducting CRM activities.
  3. Data Analysis and Quality: Participate in data revision and data cleanse initiatives, collaborate in data analysis and data system extractions, and perform data processing to ensure its quality and consistency across different associated systems.
  4. Stakeholder Management: Build strong relationships with internal stakeholders to maintain understanding of business priorities and customer requirements, including customer updates focused on evolving target audiences.
  5. Business Support: Provide support to the business as required to ensure all CRM initiatives are implemented effectively/efficiently to achieve objectives.
  6. Segmentation and Personalization: Understand segmentation models to effectively deliver personalized experiences at scale.
  7. Technology and Process Alignment: Proactively match business needs with existing technology capability, by showcasing local/regional best practices with key stakeholders, encouraging adoption of core systems and harmonized process and highlighting value in a business context.
  8. CRM Team Support: Actively participate and support CRM team with the delivery of CRM system requests and analytics through recommendations, guidance, engagement with internal customers and taking responsibility for delivery of outputs, as required.
  9. Business Strategy and Development: Work collaboratively with internal business stakeholders to drive the use of CRM across departments supporting the business strategy.
  10. CRM Optimization: Focus on building a strong mindset to optimize the use of CRM and a good understanding of the system to effectively deliver on CRM business requirements.
  11. Strategic Projects: Take an active role in key strategic CRM projects, both local and regional.
  12. CRM Feature and Module Development: Support the implementation, running and improvement of other CRM features and modules.
  13. Business Requirements and Change Management: Play a lead role by reviewing business requirements, proposing solutions and raising change requests to the development teams and performing technical UAT.
  14. Regional and Global Collaboration: Represent local CRM team in regular regional/global meetings and interact effectively with regional/global teams.
Requirements
  1. Education: Bachelor's or master's degree (Engineering, Marketing, Business, etc.) from an accredited institution.
  2. Experience: Ideally 3 years of experience in the pharmaceutical industry.
  3. CRM Administration: Experience in CRM administration in Salesforce based solutions (preferably Veeva).
  4. Microsoft Office: Proficiency with Microsoft Office tools, with special attention to Excel.
  5. Industry Knowledge: Solid understanding of the pharmaceutical/life sciences industry, core business questions and related data sources.
Skills and Abilities
  1. Language: Fluent in English and Spanish.
  2. Communication: Ability to multitask within given timelines.
  3. Interpersonal Communication: Interpersonal Communication.
  4. Customer Focus: Customer focus.
  5. Team Player: Strong team player.
  6. Change Management: Change Management. Positively embraces change and operates effectively in a continually changing environment.
  7. Proactive Mindset: Proactive, continuous improvement mindset.
  8. Planning and Prioritization: Strong planning, prioritization and output orientation.
  9. Customer Facing: Ability to work effectively with customer facing teams to support training and query resolution.
  10. CRM Compliance: Good understanding of CRM compliance, data protection and privacy laws (GDPR).