Digital Marketing Campaign Lead
hace 5 días
About Us
Dormakaba International Holding AG is a leading global provider of access solutions for schools, banks, airports, hospitals, hotels, and more. Our mission is to enable seamless movement within secure, safe, and sustainable places. We provide our people with the tools to shape their careers for growth.
Your Tasks
You will work closely with local markets to design, execute, and optimize lead generation campaigns using digital channels like email, social media, and marketing automation tools (e.g., Pardot). Your goal is to attract, nurture, and convert sales prospects into customers.
Responsibilities
- Develop digital marketing strategies aligned with the company's global objectives
- Implement strategies to maximize ROI and ensure continuous improvement in conversion rates
- Leverage insights from market trends and analytics to recommend strategic adjustments
- Act as the primary point of contact for country teams, sharing best practices, tools, and templates to support their digital marketing efforts
- Conduct regular training sessions on tool stack (e.g., Pardot, Vista Social) to ensure consistent and proper execution and skill-building across markets
- Stay up-to-date with industry trends, digital channel innovations, and competitor activities to proactively adapt strategies
Requirements
- 3-5 years of experience in a similar position with a strong digital marketing background and creative mindset
- Extensive experience and knowledge in email marketing
- Experience in social media marketing is a plus
- Profound understanding of content strategy, managing marketing campaigns/projects, and having outstanding collaboration and communication skills within a multicultural international environment
- Technical and business understanding with hands-on experience in Salesforce Marketing Cloud Account Engagement (Pardot)
- Technical understanding and hands-on experience with Vista Social or Brandwatch is a plus
About You
We offer a competitive salary around €60,000 - €80,000 per year, depending on your experience and qualifications. In addition, you will receive flexible remuneration, life insurance, health insurance, baby basket, and free fruit in the office twice a week.
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